IIHS Bestows highest rating of “Good” for Frontal Offset Crash Performance
Woodcliff Lake, NJ – August 24, 2007… The all-new 2007 MINI Cooper’s crashworthiness received the top rating of ‘Good’ in the evaluation of offset frontal crash testing by the Insurance Institute for Highway Safety (IIHS).
The Insurance Institute for Highway Safety’s rating reflects performance in a 40 mph frontal offset crash test into a deformable barrier. Based on the results of testing, the Institute evaluates the crashworthiness of passenger vehicles, assigning each vehicle a rating of good, acceptable, marginal, or poor.
MINI’s strong performance comes only four months after the 2007 MINI Cooper earned a 5 star Euro NCAP rating – the highest level – for crash test performance in both frontal and side impact performance.
“This top IIHS rating is further evidence that MINI continues to offer excellent occupant protection.” said Jim McDowell, Vice President of MINI USA. “These results demonstrate that small cars can be engineered with the highest level of safety and we are delighted that all MINIs come equipped with some of the very best technology the industry has to offer.”
MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC which has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all Z4 models and X5 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 82 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.