Six action-packed viral videos featuring young Hollywood talent to debut over the next month
New York, NY – Following a number of mysterious appearances on movie screens and billboards across the country, today MINI USA finally offered an answer to the burning question: Who are “Hammer and Coop”?! MINI USA officially unveiled the project – a highly stylized series of web-based films about a new action hero (“Hammer”) and his souped-up sidekick (“Coop”) – on the website http://www.hammerandcoop.com
Each webisode promises action, adventure and intrigue, and is sure to keep online audiences riveted to their computer screens. All six films, which will be rolled-out over the next month, were directed by Todd Phillips (Old School, Starsky and Hutch) and starring actor Bryan Callen.
The first two “webisodes†of the viral series debuted online today to coincide with the launch of the new 2007 MINI. Over the next month, the following four will be released – in addition to a mock music video for Asia’s “Heat of the Moment,†a popular 80s song featured in the last webisode of the series. All of the films were approached with the same level of enthusiasm as any Hollywood endeavor – hiring a cast and crew of over 70 people, including top actors, a world-famous director, and professional stunt men. From February 22 through March 23, cinema trailers will be showing in nearly 1900 theaters nationwide.
