In 2006, MINI dealers invested £21 million in expanding or moving premises to meet the growing MINI range and offer customers more choices in the showroom, rather than just the brochure.
MINI dealership Robert Stern moved to new premises in 2005 after an investment of £1.5 million. In the same year, the Worcester dealer was crowned ‘Dealer of the Year’. Successive titles have now been achieved with Robert Stern being named ‘MINI Dealer of the Year 2006’.

All 150 MINI dealerships were judged on a variety of performance indicators including new and used sales. Once again, Robert Stern proved the most successful at all-round business excellence throughout 2006 combined with exemplary customer service.

Andy Hearn, MINI UK General Manager, said: “To win this once is a tremendous achievement, to win it two years in succession is remarkable and shows the results of hard work, passion and commitment in providing the best customer experience. My congratulations to Robert Stern and his team.

“This level of commitment is reflected across the dealer network with an investment figure close to £40 million in the last two years. Dedicated MINI dealerships means the ability to show more of the huge choice of models, options and accessories at the dealership, including MINI Cherished models.”

Colin Capewell, Robert Stern Dealer Principal, said: “We’re incredibly proud to receive this award for a second year running and my thanks go to our fantastic MINI team for making this happen. Our business has developed dramatically over the past two years and it is a credit to Robert and Deborah Stern, and of course our staff that we have been recognised by MINI UK for this. We also give our thanks to customers both existing and new. Without their support and loyalty in our first two years in Worcester, achieving this title would have been so much tougher.”

Over 6000 MINI Coopers and MINI Cooper S are now on the road since the launch date of 18 November 2006. This April, the MINI One and MINI Cooper D will go on sale, starting from £11,595.

Seven regional winners were also announced: Dick Lovett of Bristol, Chandlers in Brighton, Sytner of Solihull, Fairfield in Southend, Bateman in Langdale, Preston Hall of Stockton-on-Tees, and Harry Fairbairn in Irvine.

Media Information
26 February 2007

The winner is…”The Lives of Others”.
MINI Collection and the “Double D” congratulate Florian Henckel von Donnersmarck on winning the Oscar® for the “Best Foreign Language Film”.

Los Angeles / Munich. At yesterday’s live broadcast of the Oscar® ceremony in the ARRI Cinema Munich, organised by German Films and MINI Collection, visitors were able to watch the young director being presented by the Academy with the Oscar® for the “Best Foreign Language Film” for “The Lives of Others”.

The film made by up-and-coming director Florian Henckel von Donnersmarck successfully fought off the favourite, “Pan’s Labyrinth”, from Mexico.

The evening’s special guest – the “Double D” – was eagerly used by many film lovers and VIPs to relax in during the broadcast. Guests were also able to check out the clothing and accessories from the MINI Collection, and to enjoy the DJ sounds on the top floor.

For those of us that went on MINI Takes The States last August, do you remember that big bus they had? Well there’s a similar thing going on in Germany right now with an equally impressive bus.. uh.. that’s about all I know. Cool though