ADAC Statistics on Roadside Assistance in 2007: BMW Group with outstanding rankings in all segments.
Courtesy BMW Press Club, Canada – 04/20/2007
Munich. Current models of the BMW Group achieved an outstanding result in the current ADAC Statistics on Roadside Assistance with two models being named as best in class and four models ranked among the top three in their segments. This most extensive and conclusive nationwide analysis of the reliability of all cars on offer in Germany impressively confirms high quality and reliability of cars of the BMW and MINI brands. Moreover, the uniform picture as shown in all classifications provides clear evidence that the high quality standards of the BMW Group are made to work across all model lines.
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At the MINI Press Conference, 4/20/2007, Auto Shanghai. Dr. Kay Segler gave a speech with some inside information on MINI’s amazing successes in China. What follows is a transcript of that speech.
(Courtesy BMW AG, Used by permission)
Ladies and Gentlemen, It’s great to see you here at the Shanghai Motor Show 2007 in Shanghai. I am delighted to present the new MINI to you today, and this extraordinary metropolis is the perfect setting for your first drive. Because Shanghai combines – in a very exciting way – tradition with trends, growth, dynamics and modern spirit – so it is clearly an environment which perfectly matches the MINI!
With MINI, we can look back at a real success story: Since its re-launch in 2001, we have sold a total of about 944,000 MINI worldwide. China has been contributing to this success with substantial growth rates for example: retail volume in Mainland China increased by 145% last year. A new record in 2007 is surely in sight. Year to date the Mainland China volume has already doubled. One interesting fact: in Hong Kong, MINI has reached a market share of 2.5% – its highest market share worldwide.
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Safety of the Highest Standard: MINI Cooper receives Five Stars in the Euro NCAP Crash Test.
BMW Press Release – Munich – 4/20/2007
Non-partisan testers confirm highly effective, all-round occupant safety in the new MINI. The new MINI is not only one of the most fascinating, but also one of the safest cars in its segment. So it is no surprise that the new MINI’s highly effective passive safety system has now been confirmed by the highest possible score in the Euro NCAP Crash Test: The new MINI Cooper has received five stars for its superior safety, clearly proving that this small premium car offers the high standards of the BMW Group also in the area of occupant safety and guarantees maximum safety all round despite its compact dimensions.
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