Research survey gives MINI the ‘green’ light

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Confusion surrounding alternative fuels and related technologies is leading new car buyers to miss a trick: A recent YouGov Plc survey commissioned by MINI found that diesel-powered cars are thought to be way behind Hybrid models for cleanliness. But they are not! In fact, the 104g/km C02 emitted by the sporty MINI Cooper D is a figure that equals, and in many cases beats other cars using alternative technologies – including hybrids! OMG! :-0

In a poll designed to gauge public understanding of CO2-related issues in the car purchase process, just 3% of the 2,018 people sampled believed that a diesel-fuelled vehicle could be considered a low source of carbon emissions. Yet the new MINI Cooper D’s 104 g/km is identical to the hybrid-powered Toyota Prius and lower than the 109 g/km achieved by the Honda Civic Hybrid!

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BMW Press Release September 3rd 2007