MINI appoints Dan Pulleyn to head up CHERISHED scheme

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MINI UK is responding to increased demand for its used cars by appointing a dedicated Used Car Development Manager. Dan Pulleyn is the man charged with building recognition of the MINI CHERISHED brand and helping more UK motorists get behind the wheel of pre-loved MINIs.

Since October 2001, MINI CHERISHED has made owning a MINI more viable for those wanting the style and driver experience offered by all MINIs, but at a more competitive price. The CHERISHED programme offers significant benefits to customers, including minimum 12 month warranty and emergency service cover, as well as the renowned MINI TLC servicing package.
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BMW Press Release October 31st 2007