[BMW Press Release]

Premium quality, racing know-how and MINI feeling are now even more closely united: John Cooper Works continues success story with extended product range and new brand identity.

Munich. The roots shared by the names MINI and John Cooper Works reach back almost 50 years. Now a new chapter of their success story has been opened. Under the roof of MINI the entire product range designed for the driver with a specifically sporting ambition will bear the John Cooper Works label. Consequently, John Cooper Works will in future become an integral part of the MINI brand and represent more than ever before the epitome of ultimate driving fun for all MINI enthusiasts.

A visible sign of this repositioning is the newly devised brand logo which will be seen on all future John Cooper Works products. It is the guarantee for exceptional racing know-how, for an avid aspiration to achieve peak efficiency as well as for a deep understanding of the unconventional character and the outstanding quality demands expected of MINI. All John Cooper Works performance components are perfectly adapted to suit the MINI and are developed and manufactured at the highest premium level. They fulfil the high BMW Group standards with regard to reliability, workmanship and authenticity and are therefore also subject to the warranty conditions applicable to MINI.

MINI and John Cooper Works – an alliance with tradition.
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