MINI John Cooper Works models to debut as distinct MINI brand.

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MINI John Cooper Works and MINI John Cooper Works Clubman to arrive in Canada in summer 2008.

Whitby. For more than four decades now, the name John Cooper has been synonymous with the high-performance members of the MINI family. In January 2008, MINI and John Cooper Works announced they would transition from being two separate entities to merging the John Cooper Works into the MINI family as a MINI sub brand. The first high-performance MINI models that will be launched under this new MINI John Cooper Works brand will be the MINI John Cooper Works and MINI John Cooper Works Clubman, arriving in Canada this summer.

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BMW Press Release February 29th 2008

Impressive results for MINI in NHTSA NCAP Crash Testing

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[from MINI Press, Canada]

Whitby. The second generation MINI Cooper hatchback earned impressive scores for front and side impact and roll-over testing in the latest National Highway Traffic Safety Administration’s (NHTSA) New Car Assessment Program (NCAP) testing.

In the NCAP side impact testing, the 2008 MINI Cooper received a 5-Star rating for front seat occupant side-impact protection – the highest rating issued by NHTSA. In the same test the MINI Cooper received a 4-Star rating for rear seat occupants.

In frontal impact testing the MINI Cooper received a 4-Star rating for both front seat occupants. In addition the MINI Cooper carries a 5-Star rating for rollover safety.

The MINI Cooper and Cooper S, of course, share the same body structure and passive safety features and optimize occupant safety with a total of six airbags – two frontal impact bags, two seat-mounted side impact bags and a Head Protection air bag curtain that protects both front and rear passengers in the event of a side impact or roll-over. MINI’s crash worthiness is also enhanced by a rigid steel safety cage that helps to redirect impact forces away from occupants.

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BMW Press Release February 29th 2008

Mini Takes The States – The Sequel

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This just in from Barry at MC2 Mag:

Greetings everyone,
As we all need to plan our vacations this year, we at MC2 have been told by our friends that the dates for MTTS Part II are as follows:

Miami, FL. June 13-15.

Boston, MA. June 20-22

Chicago, IL. July 11-13

Los Angeles, CA. July 18-20

The Miami and Boston dates and locations are 100% locked down, but our info on Chicago and LA are not yet concrete, as MINI is still working on these times and locations. We feel they’re secure enough to inform everyone at this time.

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Events February 27th 2008

Dublin artist Graham Knuttel and his hand-painted MINI

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Graham Knuttel and his hand-painted MINI

[reprinted article, courtesy of MINI press site]

Graham Knuttel chosen to ignite the spirit of MINI.
09/11/2007 – Munich/Dublin.

A MINI hand painted by internationally renowned Dublin artist, Graham Knuttel has been unveiled on September 4th 2007. MINI Ireland commissioned Knuttel as his work encapsulates the true spirit of MINI as a hip urban style car with an abundance of spirit and an amazingly powerful drive.

Graham Knuttel comments on the inspiration for his design, “When I set out to paint this car it brought back many memories of when I was young and owned four Minis in succession. I was in my early twenties and starting out on life’s adventure. The fish symbolize that journey. I have used them to explore the car, swimming from behind the panels and across surfaces. The sailors I hope, give a link between the fantasy of the images and the reality of the car. I used the images of birds around the roof to reflect the sense of space supplied by the glass roof of the car. In essence I hope that my work will suggest a sense of adventure and a regard and sympathy with the environment.”

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BMW Press Release February 23rd 2008

Three in a row for MINI Dealer of the Year, Robert Stern

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(BMW AG, MINI UK)

MINI dealership Robert Stern has made it a hat-trick of annual titles by once again taking MINI’s Dealer of the Year award for 2007.
Strong sales of new cars, as well as used cars under the MINI Cherished banner are behind the Worcester dealer’s latest accolade. A variety of performance indicators centred on customer service and business excellence featured heavily in the awards criteria.

A massive year in the new MINI story has seen dealers rise to the demand for new models; including Hatch versions of the One and Cooper D models, the new Sidewalk Convertible and the launch of the entire MINI Clubman range.
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BMW Press Release February 22nd 2008

Mini Dealers To Host Clubman Intro Parties

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MiniUSA dealerships hosted parties this month to introduce the new Clubman models to America.

Niello Mini in Sacramento threw a 70′s disco party on the 22nd, at 6 PM, inviting owners and enthusiasts to break out their polyester suits for the event. Miniologist Rob ‘Califzeph’ Saunders was there to capture the fun on video.

If your local dealership had a Clubman event as well, send us your videos and pix to share!

Announcements, Events February 22nd 2008

The Shockingly, fantastic, remarkably extraordinary MINI Clubman Sideshow.

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MINI Clubman Sideshow

[from BMW Group Press Club, Canada]
MINI Canada launched their marketing campaign for the new MINI Clubman that hit showroom floors last week, with a display outside the Autoshow. The display was entitled Alec Issigonis’s Marvels of the Modern World and showcased a variety of “5” themed oddities such as Lars the 5 Inch Rock Star and Milo the 5 Legged Cat. At the centre of the playful display was the 5 door MINI Cooper Clubman with its completely new and unique design.

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BMW Press Release, Events February 22nd 2008

Mini Mania to offer Dyno Testing for all Mini Coopers at the annual Nevada City Adventure 2008

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Mini Mania Inc. is expanding it annual Nevada City Adventure to include the first ever “Vtec Encounter”, public Dyno testing, and a free clinic in MINI Cooper detailing.

This will be the 7th annual event that highlights the joys of owning and driving both the Classic Mini Cooper and the BMW MINI Cooper. Click here to read more.. »

Events, Sponsors February 22nd 2008

MiniMania to resume production of classic Mini “Moke” variant!

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[ news excerpts from official web launch at http://www.minimokeusa.com/ ]

Based on the Mini, the Mini Moke was designed by Sir Alec Issigonis for the British Motor Corporation. The name “Moke” comes from a british slang term for “donkey”. The Moke was originally intended to be light military vehicle similar to the American Jeep, however, due to low ground clearance and small wheels the Mini Moke never quite made it as an offroad vehicle. After it was apparent that the military wasn’t interested, the Mini Moke was marketed to civilians as a low-cost utility vehicle. As a beach buggy, the Moke finally found it’s niche in the United States, tropical resorts in the Caribbean, and Australia.

Originally built at the Morris factory in Oxford, the Mini Moke production line moved to BMC’s Longbridge, Birmingham plant, and eventually the production line was moved overseas. Production ended in 1993 after approximately 50,000 Mokes were produced between the UK, Australia, and Portugal manufacturing lines.

Now in 2008, the Mini Moke is once again being manufactured! Through an exclusive contract with the manufacturer, Mini Mania, Inc. has obtained the rights to sell the Moke in kit form, or as a partially assembled kit. Don’t let this new chapter in the Moke history go by without participating in it! Visit their site often to read about new products, events, and information about Mini Mokes! Click here to read more.. »

Announcements, Sponsors February 22nd 2008

REME Conquers The East Bay

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Here is some YouTube video of yesterday’s run through the East Bay of San Francisco by the Redwood Empire Mini Enthusiasts:

Clubs, Events February 11th 2008