Three in a row for MINI Dealer of the Year, Robert Stern

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(BMW AG, MINI UK)

MINI dealership Robert Stern has made it a hat-trick of annual titles by once again taking MINI’s Dealer of the Year award for 2007.
Strong sales of new cars, as well as used cars under the MINI Cherished banner are behind the Worcester dealer’s latest accolade. A variety of performance indicators centred on customer service and business excellence featured heavily in the awards criteria.

A massive year in the new MINI story has seen dealers rise to the demand for new models; including Hatch versions of the One and Cooper D models, the new Sidewalk Convertible and the launch of the entire MINI Clubman range.
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BMW Press Release February 22nd 2008

Mini Dealers To Host Clubman Intro Parties

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MiniUSA dealerships hosted parties this month to introduce the new Clubman models to America.

Niello Mini in Sacramento threw a 70′s disco party on the 22nd, at 6 PM, inviting owners and enthusiasts to break out their polyester suits for the event. Miniologist Rob ‘Califzeph’ Saunders was there to capture the fun on video.

If your local dealership had a Clubman event as well, send us your videos and pix to share!

Announcements, Events February 22nd 2008

The Shockingly, fantastic, remarkably extraordinary MINI Clubman Sideshow.

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MINI Clubman Sideshow

[from BMW Group Press Club, Canada]
MINI Canada launched their marketing campaign for the new MINI Clubman that hit showroom floors last week, with a display outside the Autoshow. The display was entitled Alec Issigonis’s Marvels of the Modern World and showcased a variety of “5” themed oddities such as Lars the 5 Inch Rock Star and Milo the 5 Legged Cat. At the centre of the playful display was the 5 door MINI Cooper Clubman with its completely new and unique design.

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BMW Press Release, Events February 22nd 2008

Mini Mania to offer Dyno Testing for all Mini Coopers at the annual Nevada City Adventure 2008

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Mini Mania Inc. is expanding it annual Nevada City Adventure to include the first ever “Vtec Encounter”, public Dyno testing, and a free clinic in MINI Cooper detailing.

This will be the 7th annual event that highlights the joys of owning and driving both the Classic Mini Cooper and the BMW MINI Cooper. Click here to read more.. »

Events, Sponsors February 22nd 2008

MiniMania to resume production of classic Mini “Moke” variant!

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[ news excerpts from official web launch at http://www.minimokeusa.com/ ]

Based on the Mini, the Mini Moke was designed by Sir Alec Issigonis for the British Motor Corporation. The name “Moke” comes from a british slang term for “donkey”. The Moke was originally intended to be light military vehicle similar to the American Jeep, however, due to low ground clearance and small wheels the Mini Moke never quite made it as an offroad vehicle. After it was apparent that the military wasn’t interested, the Mini Moke was marketed to civilians as a low-cost utility vehicle. As a beach buggy, the Moke finally found it’s niche in the United States, tropical resorts in the Caribbean, and Australia.

Originally built at the Morris factory in Oxford, the Mini Moke production line moved to BMC’s Longbridge, Birmingham plant, and eventually the production line was moved overseas. Production ended in 1993 after approximately 50,000 Mokes were produced between the UK, Australia, and Portugal manufacturing lines.

Now in 2008, the Mini Moke is once again being manufactured! Through an exclusive contract with the manufacturer, Mini Mania, Inc. has obtained the rights to sell the Moke in kit form, or as a partially assembled kit. Don’t let this new chapter in the Moke history go by without participating in it! Visit their site often to read about new products, events, and information about Mini Mokes! Click here to read more.. »

Announcements, Sponsors February 22nd 2008