[from BMW Group Press Club, Canada]
MINI Canada launched their marketing campaign for the new MINI Clubman that hit showroom floors last week, with a display outside the Autoshow. The display was entitled Alec Issigonisâ€™s Marvels of the Modern World and showcased a variety of â€œ5â€ themed oddities such as Lars the 5 Inch Rock Star and Milo the 5 Legged Cat. At the centre of the playful display was the 5 door MINI Cooper Clubman with its completely new and unique design.
The marketing campaign illustrates the originality and unique design of the new MINI Clubman and maintains that it is a genuine MINI, just with a twist. The goal of the innovative new marketing effort is to introduce the MINI Clubman to the Canadian market as a new member of the MINI family, with a completely new and unique design, a new level of customization, and driving experience that only MINI can deliver.
The MINI Clubman campaign targets trendsetters who are attracted by the Clubmanâ€™s novel concept, and distinctive MINI design. To reach this demographic, MINI has released a MINI Clubman pinball machine television spot and cinema preview to emphasize the unique vehicle concept, flexible use and excellent handling of the MINI Cooper Clubman. The MINI Clubman launch campaign highlights the handsome good looks of its classic â€˜shooting breakâ€™ style though television media that has not been touched by the company since 2004. The television spots will appear on a variety of specialty, general interest and sports channels.
The MINI Clubman sideshow is currently featured outside the Canadian International Auto Show in Toronto. The MINI Clubman became available in two variants in Canada on February 13, 2008, and debuted with an MSRP of $26,400 for the MINI Cooper Clubman and $31,500 for the MINI Cooper S Clubman.
For more information on the new MINI in Canada, please visit, www.MINI.ca.
BMW Group Canada, based in Whitby, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 38 BMW automobile retail centres,17 BMW motorcycle retailers, and 23 MINI retailers represents the BMW Group across the country.