MINI Cabrio. Making of Augmented Reality.

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As the first car manufacturer chooses MINIBEAT, an interactive display with a virtual 3D model. With the help of innovative Augmented Reality technology, the MINI is a bridge between the real and digital world, between two-and three-dimensional print ad product.

Take a behind-the-scenes look at MINI’s new campaign in Germany…
http://mini.de/webcam

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BMW Press Release, Off Beat, Sponsors February 18th 2009

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