Mini is asking its owners to not drive on Friday, June 5, which is World Environment Day. Owners are encouraged to organize a “walk pool,” “take the pedal off the metal,” and “burn calories, instead of fuel.”

Besides being a good opportunity for Mini to get some PR, World Environment Day is an event organized by the United Nations that first began in 1972. It’s always on June 5 and, like Earth Day, seeks to increase worldwide awareness of the environment.

So we have to ask all the Mini owners out there: when you wake up on Friday morning, are you going to resist the temptation to drive your car?

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