Marketing Campaign Launches In Manhattan With A Rocket And Astronauts
- MINI USA announces the newest family member, the MINI Coupe, with a larger-than-life stunt in New York City
- 30-foot rocket, with the all-new MINI Coupe attached, has been constructed in New York City’s Meatpacking district
- Display can be viewed from October 27 through November 1, 2011
Known for its fun, engaging and cheeky marketing campaigns, MINI USA is launching its newest vehicle, the MINI Coupe, with the help of a 30-foot rocket, some astronauts and a presence in the New York City Village Halloween Parade. The tag line for the MINI Coupe, “Hold On.” is the inspiration for the New York City activities, and speaks to the vehicle’s performance, along with it sporty and exhilarating nature.
“What better way to launch the fastest MINI yet than attach it to a rocket, in the greatest city during one of MINI’s favorite holidays,” said Tom Salkowsky, Manager – MINI USA Marketing. “The all-new MINI Coupe is all about performance that forces you to Hold On!”
The rocket will be on display Thursday, October 27 through Tuesday, November 1, 2011; and is located at 14th Street and 9th Avenue in New York City’s trendy Meatpacking district. In addition to the rocket, there will be four brand ambassadors dressed in space suits greeting pedestrians and passing out MINI-branded space (freeze-dried) ice cream, Coupe “Prepare for Launch” buttons and additional vehicle information.
NYC Village Halloween Parade, Monday October 31
The iconic Village Halloween Parade, which anticipates 80,000 participants, will take place just a few blocks away from the rocket display. MINI USA will have two MINI Coupe vehicles in the parade, accompanied by the above-mentioned astronauts and MINI team members to hand out goodies (MINI ‘space’ ice cream and buttons) to some of the 2 million spectators. The parade will follow a route on 6th Avenue, from 7:00 PM – 10:30 PM, and run from Spring Street to 16th Street.
[Source: BMW Group PressClub USA / MINI, Woodcliff Lake, NJ– October 27, 2011]
Related posts:
- First Spy Pix Of MINI Coupe
- THE MINI COUPE: GO-KART FEELING TIMES TWO.
- Miniology TV: The All-New Mini Coupe!
- Miniology TV: Mini Paceman Concept and Mini Coupe!
- The all-new MINI Coupé rolls off the line in Oxford
October 28th, 2011 at 1:37 am
We have unofficial word that one of our gorgeous Miniologists in the NY area may be making an appearance to score some of that free ice cream from MINI and snap some video or pics of the big rocket before they take it down after next week!
October 28th, 2011 at 6:27 pm
[...] foot rocket with MINI Coupe appears in NYC Add comments For the launch (like we just posted..) there’s now a 30 foot rocket with a Mini Coupe attached ala Space Shuttle [...]