The annual North American International Auto Show is one of the world’s most important car shows. As the traditional curtain-raiser to the year, it will point the way for the entire automotive industry once again in 2012. Over 150 exhibitors from every corner of the earth will come together in Detroit’s Cobo Center to present new models and other product innovations. The organizers are expecting more than 5,000 media representatives from around the world to attend the event, along with some 750,000 members of the public.
The NAIAS 2012 is the venue for the world premiere of the MINI Roadster. The first open-top two-seater in the MINI model range provides a spontaneous, unadulterated recipe for urban driving fun. A contemporary take on the compact, open-top sports car concept, the MINI Roadster boasts advanced drive and chassis technology, and a classical, manually operated soft-top roof which can be opened and closed quickly and easily.
Of course, you knew that already, dedicated Miniologist that you are..
The design and technology of the MINI Roadster are geared squarely to laying on open-top driving fun for two. With its inspiring agility and cutting-edge efficiency, expressive design and remarkable practicality, the youngest MINI representative gives the brand’s traditional qualities a fresh new twist. All of which will see the MINI Roadster unveiled at the NAIAS on January 14 – 22, 2012 welcomed not only as an attractive addition to the current model range, but also as the world’s first premium model of its kind in the small car segment.
We’ll spare you the rest of the marketing fluff, but hey, anyone who already has their hands on a roadster or is going to NAIAS, feel free to send us pics and vids and what not. We’ll be sitting here in on the west coast recovering from the holiday festivities, and keeping ourselves toasty warm in the California sun.. In fact, that’s the perfect place for a MINI roadster, somewhere you can drive topless (we mean a convertible, er, that’s our story anyway) .. Cheers!
[Source: Highly edited from BMW's press release, Woodcliff Lake, NJ – December 15, 2011]