A DECADE OF STRAIGHT WINS FOR MINI AT THE BUSINESSCAR AWARDS 2012

For a decade, MINI’s irresistible combination of premium styling, frugal fuel performance and that unmistakable go-kart handling has been recognised by BusinessCar Magazine as they name the MINI Hatch ‘2012 Supermini of the Year’ in their annual awards.

MINI’s low running costs and CO2 emissions, coupled with high residual values and performance are just some of the reasons why it has proven to be such a success with business car users.

“The MINI has established itself as a favourite of the business car industry, with its combination of rock-solid residual values, excellent efficiency and cheeky charm proving itself once more to the readers of BusinessCar, which have again voted it as their most impressive supermini,” said BusinessCar Editor Paul Barker. “A good business car has to offer appeal to the heart and to the head, and the Mini offers both in abundance.”

MINI One D and MINI Cooper D Hatch models feature the brand’s MINIMALISM technology. Both models can enter the London Congestion Charge Zone free of charge thanks to a host of fuel-saving and emission lowering equipment; they emit just 99g/km CO2.

The BusinessCar Awards are voted for entirely by the readers of BusinessCar magazine and www.businesscar.co.uk rather than a panel of judges and are therefore highly regarded within the industry.

BusinessCar is a magazine, website and series of email newsletters designed for the business car market (in the UK). BusinessCar gives the reader a wider choice of information. Information that is not only essential to the fleet manager, but is also vital to finance bosses, HR directors and procurement chiefs as well as managing directors who want to understand the important issues central to running car and van fleets.

[Source: BMW Group UK, Jan 23 2012]