MINI UK releases info and pics for special edition MINI Highgate!

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Yeah, you know we mentioned back when we posted the other two special models that there was a third one, but BMW Group kinda dropped the ball on the official release until today, when it finally came through with said info .. was the wait worth it? Oh yes.. yes indeedy, and here it is:

MINI HIGHGATE: THE EXCLUSIVE NEW SPECIAL EDITION CONVERTIBLE

Hot on the heels of the MINI Baker Street and MINI Bayswater comes the third in a trio of special editions for spring 2012 – the all-new MINI Highgate.

Continuing the brand’s established policy of taking the names of fashionable areas of London, the Highgate is a sophisticated new version of the drop-top Convertible.

As with all special edition MINIs, this four-seater offers a raft of unique exterior and interior features. Providing a fresh interpretation of MINI’s premium appeal and style, the Highgate is designed to take the fun and excitement of ‘wind-in-the-hair’ motoring to the next level.

The car is finished in an all-new metallic ‘Iced Chocolate’ body colour, which works perfectly with the tailored ‘Silvertouched Truffle’ fabric roof. The distinctive look is enhanced by truffle bonnet stripes with blue edging. Midnight Black metallic or White Silver metallic paintwork can be specified as an option. The door mirror caps are always finished in the same shade as the exterior.

Also unique to the MINI Highgate are 17-inch ‘Double Cross Turned’ light-alloy wheels in a subtle aluminium colour. The design team took its inspiration for the spokes from the Union Jack flag.

Inside, the ‘Dark Truffle’ Lounge Leather seats feature blue piping and contrasting stitching. MINI’s popular Chili Pack; filled with added extras like automatic air conditioning, Bluetooth and USB connectivity, multi-function steering wheel, multi-coloured interior lights, is standard on the Highgate special edition. Sun-touched Brushed Alloy detailing on the dashboard and the Chrome Line Interior and Exterior packages are also included. Exclusive ‘Highgate’ lettering on the side indicator surrounds, door sills and seat tags marks the car out from the crowd.

As with every MINI, customers can enhance the appeal of their car further using the extensive options list of comfort, convenience, design and technology features.

The MINI Highgate is available with four engine options; the MINI Cooper (90 kW/122 hp), MINI Cooper S (135 kW/184 hp), MINI Cooper D (82 kW/112 hp) and MINI Cooper SD (105 kW/143 hp). All are linked to a six-speed manual gearbox as standard, with a six-speed automatic available as an option.

Here’s retail pricing in UK pounds, add about another 500 for OTR:

MINI Cooper Highgate Convertible £20,665

MINI Cooper Highgate Convertible Auto £21,750

MINI Cooper D Highgate Convertible £21,855

MINI Cooper D Highgate Convertible Auto £22,940

MINI Cooper S Highgate Convertible £23,445

MINI Cooper S Highgate Convertible Auto £24,590

MINI Cooper SD Highgate Convertible £24,255

MINI Cooper SD Highgate Convertible Auto £25,400

And the pictures, 18 glorious web pictures for you to drool over before yours arrives at the dealership:

[Source: BMW Press Group UK, Feb 03 2012]

 

BMW Press Release February 4th 2012

Yes it’s time for another MTTS – Mini Takes The States!

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Go Forth. Go West. Go MINI. MINI TAKES THE STATES 2012 Confirmed To Kick Off July 4, 2012

The biggest official MINI road rally is scheduled to take place again this summer. The bi-annual MINI Takes the States (MTTS) rally will kick off on the east coast Wednesday, July 4th and will make the cross-country trek to the Pacific Ocean concluding on Sunday, July 15th.

“MTTS is perhaps the brand’s greatest demonstration of our commitment to the MINI community,” Jim McDowell, VP of MINI USA told Miniology, “During MTTS, MINI USA acts on its promise to deliver a motoring experience unlike any other brand, engaging owners and their families and ensuring they enjoy their MINI to the fullest extent possible.”

As MINI celebrates its 10-year anniversary this year in the US, thousands of MINI owners and enthusiasts will join the cross-country rally, or a leg of it, dotting the horizon with a gleaming caravan of MINIs.

Along the way, MINI USA will provide its loyal owners and enthusiasts with genuine, once-in-a-lifetime motoring experiences.

The 2010 event included a run on the Bonneville Salt Flats and laps on the famous Indianapolis Motor Speedway, in addition to other engaging daily activities.

MTTS 2012 route details and adventures are still being finalized; full details will be provided in the coming weeks.

Some of the stuff you can bet Miniology will be covering:

- Sneak peeks and early test drives of all-new MINI vehicles and technologies.

- Interviews with MINI executives and owners for unique feature stories
Autocross experiences demonstrating MINI’s performance and handling.

- Immersion in the festive, cheeky MINI culture and the lifestyle the brand offers interaction with the charity partner chosen to receive net proceeds from the registration fee.

Participant registration begins in April, but owners and enthusiasts can sign up now to receive updates at www.miniusa.com/mtts.

BMW Press Release, Events, MTTS January 27th 2012

A DECADE OF STRAIGHT WINS FOR MINI AT THE BUSINESSCAR AWARDS 2012

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For a decade, MINI’s irresistible combination of premium styling, frugal fuel performance and that unmistakable go-kart handling has been recognised by BusinessCar Magazine as they name the MINI Hatch ‘2012 Supermini of the Year’ in their annual awards.

MINI’s low running costs and CO2 emissions, coupled with high residual values and performance are just some of the reasons why it has proven to be such a success with business car users.

“The MINI has established itself as a favourite of the business car industry, with its combination of rock-solid residual values, excellent efficiency and cheeky charm proving itself once more to the readers of BusinessCar, which have again voted it as their most impressive supermini,” said BusinessCar Editor Paul Barker. “A good business car has to offer appeal to the heart and to the head, and the Mini offers both in abundance.”

MINI One D and MINI Cooper D Hatch models feature the brand’s MINIMALISM technology. Both models can enter the London Congestion Charge Zone free of charge thanks to a host of fuel-saving and emission lowering equipment; they emit just 99g/km CO2.

The BusinessCar Awards are voted for entirely by the readers of BusinessCar magazine and www.businesscar.co.uk rather than a panel of judges and are therefore highly regarded within the industry.

BusinessCar is a magazine, website and series of email newsletters designed for the business car market (in the UK). BusinessCar gives the reader a wider choice of information. Information that is not only essential to the fleet manager, but is also vital to finance bosses, HR directors and procurement chiefs as well as managing directors who want to understand the important issues central to running car and van fleets.

[Source: BMW Group UK, Jan 23 2012]

BMW Press Release January 23rd 2012

MINI releases special Olympic edition cars with titles taken from UK history!

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Yep, Mini finally released some info to us about the Olympic special additions you got a sneak preview of earlier, 2 of the 3 special cars have been named and produced with photos (see end of post for pics, as usual!)

With just months to go before the Olympic Games get under way in the capital city (London) of the brand’s home country (the United Kingdom), MINI introduces two new special-edition models: The MINI Baker Street and MINI Bayswater. They will go on sale in spring 2012.
While both use the MINI Hardtop as the foundation, the MINI Baker Street (only in Cooper trim) embodies the youthful, fresh and innovative trend-setting style of the brand, while the MINI Bayswater (in Cooper or Cooper S trim) focuses primarily on the sporting verve and agile handling for which MINI is renowned..
Yep that’s straight from the mouth of BMW’s marketing department. Now here’s a bit on each car:
MINI Baker Street: an individualist with a taste for extravagance.

New exterior and interior design details developed exclusively for the MINI Baker Street mark out this special-edition model. The Rooftop Grey metallic exterior paint shade combines with special bonnet stripes whose basic color black is given extra character by a subtle V-shape design. 16-inch 6-Star twin-spoke light-alloy wheels painted in high-gloss black along with matching black exterior mirror caps present an attractive contrast to the bold, contemporary appearance of the new exterior paintwork. The MINI Baker Street can also be ordered as an option in the body shades Pepper White and Midnight Black. The roof is painted black, while “Baker Street” lettering on the side scuttles framing the side indicators points to the exclusive character of this special-edition model.

In the interior a fresh interpretation of the cloth/leather seats available for the standard MINI teams up with exclusive interior surfaces to create an unmistakable ambiance. In traditional British style, the surfaces of the new seat variant in Cross Check Rooftop Grey light feature a diamond pattern. Cross Check Rooftop Grey light is also used for the surfaces of the cockpit and door trim and is combined with a Rooftop Grey light Color Line. Light grey contrast stitching for the floor mats, gearshift/selector lever as well as the handbrake gaiters and seat tags which, like the door sills, bear “Baker Street” lettering, round off the array of bespoke interior features. The Chrome Line Interior package adds further luster.

The equipment list for the MINI Baker Street also includes the Pepper Pack, which brings with it air conditioning, an on-board computer, a leather steering wheel, the Chrome Line Exterior package, front foglamps, a lighting package and height adjustment for the front passenger seat. The range of optional equipment, meanwhile, offers a host of other items with which customers can tailor their car to their personal requirements. The MINI Cooper engine variant for the MINI Baker Street delivers 121 hp, and channels its power through a six-speed manual gearbox as standard or an optional six-speed automatic.

For visitors to London and locals alike, the MINI Baker Street’s name will be synonymous with the address of a certain fictional hero. It is 125 years since Sherlock Holmes author, Arthur Conan Doyle, released his first story with the master detective in the title role. Today, the Sherlock Holmes Museum and Madame Tussauds waxworks museum can both be found just a stone’s throw from Baker Street underground station.

MINI Bayswater: the extrovert sportsman.

The MINI Bayswater wears its inherent sporting élan and extrovert style very much on its sleeve. The Kite Blue metallic exterior paintwork was created exclusively for the special-edition model, as was the interior design and 17-inch light-alloy Sandblast wheels with high-gloss black surfaces and bright machined rim and spoke edges. Midnight Black metallic and Eclipse Grey metallic paint shades can be ordered for the MINI Cooper S as an alternative to the new, radiant Blue finish.

The sporty appearance of the MINI Bayswater is emphasized by the black contrasting roof and the likewise newly created Sport Stripes for the bonnet, which streak dynamically towards the windscreen. The exterior mirror caps carry an identical stripe design – blue on the right-hand side of the car, grey on the left.

“Bayswater” (not to be confused with Baywatch!) lettering adorns the side indicator surrounds, door sills and seat tags. The Punch Leather seats come in the exclusive color variant Rocklite Anthracite and include side bolsters sporting a metallic sheen and blue and grey contrast stitching. Two-tone contrast stitching also adorns the gearshift/selector lever and handbrake gaiters.

Bayswater, say it with me. Is that pronounced as it looks, or like, Bay Swatter, or, Bays Water, or…? We don’t know for sure, but I would gather people argue it over a few pints, like they would tell you the word “Bath” is pronounced one way or another, depending what part of the country or indeed across the pond you may reside, yeh, I know, nothing to do really with this article, just a mental note.. emphasis on MENTAL ;)

Other innovative design features in the interior include Piano Black cockpit trim strips, which continue the path set by the Sport Stripes over the bonnet, and the leather Color Line elements in Rocklite Anthracite, whose classy character is emphasized by black stitching. The same leather variant is also used for the armrests, while the model-specific floor mats have anthracite-colored edging and blue contrast stitching.

The MINI Bayswater also comes with stainless steel pedals and the Chrome Line Interior package, and includes the Pepper Pack in its range of equipment. Plus, the new special edition can likewise be specified with a wide variety of items from the optional equipment list if further individual touches are desired.

In keeping with its sporting charisma, the MINI Bayswater lines up for action with powerful engines at its fingertips. Customers can order their MINI Bayswater in MINI Cooper (121 hp) or the MINI Cooper S (181 hp). The special-edition model is also delivered with a six-speed manual gearbox as standard, while a six-speed automatic features in the options range.

The MINI Bayswater takes its name from an extremely vibrant area of London. Located to the west of the city center – halfway between the shopping hot spots of Knightsbridge and Notting Hill – Bayswater is best known for its unusually high density of bars and restaurants, not to mention the adjacent and no less famous Hyde Park. MINI is therefore returning to the London theme to further accentuate the link with both its home country and the fascination surrounding the London lifestyle. Indeed, both the MINI Bayswater and MINI Baker Street are following in the tire tracks of a naming tradition begun by the classic Mini and reprised more recently with the MINI Camden, MINI Mayfair and MINI Clubman Hampton special editions.

Ready for photos? Of course you are, and here they be:

[Source: MINI USA, Woodcliff Lake, NJ – January 19, 2012]

BMW Press Release January 20th 2012

MINI USA Announces RFP For Advertising in the USA

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MINI USA today announced it will hold an agency review for the majority of the MINI brand creative work in America due to BMW Group policy requirements. The announcement comes as MINI USA achieved its best sales year ever, and is in the midst of growing the brand’s vehicle lineup and dealer network.

There are several areas of focus for agency support in the RFP – national brand creative, regional and dealer creative, media planning and buying for both national and co-op advertising.

Interactive is currently supported by Beam Interactive in Boston, MA and is not included in the RFP. Sanders Wingo in Austin, Texas was appointed in September 2011 to support all the diversity marketing activities for MINI USA, and that area of the marketing business is not included in the RFP.

The national, regional and dealer creative and media advertising efforts have been handled by Butler, Shine, Stern and Partners (BSSP) from Sausalito, California since late 2005.

MINI USA has been very satisfied with BSSP’s services. They have helped support MINI’s growth over the years with ground-breaking, never-been-done before creative. We are simply adhering to BMW Group corporate purchasing procedures by going to RFP,” said Tom Salkowsky, Manager MINI USA Marketing. “BSSP has made valuable contributions to our business and will participate in this review.”

“We understand that this is a procurement-driven requirement,” said John Butler, Executive Creative Director at BSSP. “Generally, we believe incumbents shouldn’t participate in an agency review. However, with our strong dealer and client relationships, an Effie for MINI each year that we’ve had the business, and the strength of the work, we are confident that we will prevail.”

The search will be conducted by Hasan Ramusevic with Hasan + Co. in Raleigh, North Carolina. Hasan + Co. conducted the agency search for MINI USA in 2005 as well. Interested agencies should contact Hasan at: 919-713-0700, www.hasanandco.com.

[Source: BMW Group North America, Woodcliff Lake, NJ – January 13, 2012]

BMW Press Release January 15th 2012

2012 MINI Roadster JCW Technical Specs

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Yeah, you’ve seen pics and heard about it for months now.

BMW released a bunch of stuff for NAIAS and other websites, blogs, or casts certainly yack about what their wild arse guesses may assume, and you know we usually don’t tease you like that, but heck here’s the specs to get you drooling about your next MINI roadster ;)

Yeah, it’s just a guide, but I’d almost bet the spec for USA is going to be similar. Stuff may or may not change, but this will give ya a basic idea what’s coming..

 

2012 – MINI ROADSTER.
Technical Specifications.
(features JCW edition, because why would you want anything else?)

Dimensions (mm)
Length/Width/Height:3734/1683/1390
Wheelbase:2467
Turning circle (m):10.7
Track, front/rear:1453/1461
Shoulder width, front:1278
Legroom, front:1060
Headroom, front:1005
Luggage capacity (L):240
Fuel capacity (L):50

Weight (kg):
Curb weight, man/auto: 1255
Weight distribution, rear, man/auto (%): 38.2
Max. gross weight, man/auto: 1510
Max. payload: 230
Max. axle load, front/rear [auto trans]
860/675

Engine
Turbocharged
Type:DOHC I-4 16V
Engine management system:MED 1722
Displacement (cm3):1598
Bore and stroke (mm):77.0 x 85.8
Power (SAE hp @ rpm):208 @ 6,000
Torque (ft/lb @ rpm):184 @ 1,850 – 5600* (w/boost..)
Compression ratio:10.0
Fuel grade:Premium Unleaded
Drivetrain:Front Engine
Drive configuration:Front Drive
Transmission type:6-M
Gear ratios, man/auto (:1)
1st: 3.31, 2nd: 2.13, 3rd: 1.48,  4th: 1.14, 5th: 0.95, 6th: 0.82, Reverse: 3.23, Final drive ratio: 3.71

Body / Suspension
Steering Type / Ratio: Rack & Pinion / 14.1
Braking system: 4 channel ABS
Front brake type / diameter (mm): Ventilated disc / 316
Rear brake type / diameter (mm): Solid disc / 280
Suspension, front: McPherson strut type
Suspension, rear: Independent multilink
Drag coefficient: 0.35
Tire size, front: 205/45 R17
Wheel size, front: 7.0J x 17
Tire size, rear:  205/45 R17
Wheel size, rear: 7.0J x 17

Electrical
Battery capacity (amp-hrs.): 55
Alternator output (amps/watts): 120/1680

Performance
Top speed, electronically limited, man (km/h): 237
Acceleration 0-100 km/h, man (sec.): 6.6

Fuel Consumption
City, (L/100km): 8.2, Highway: 6, Combined: 7.2

Geeky notes from a non-math major:
There’s about 3.78L in 1 US gallon. 100 km is about 62.14 miles.
If a MINI uses 7.2 liters (about 2 gallons) to go 62 miles, we can say it gets roughly 31 MPG.

Cheers!

BMW Press Release January 14th 2012

In the UK and age 11 or older? MINI UK just donated Mini One track day cars for you!

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MINI TAKES YOUNGSTERS OUT ON THE TRACK WITH MOTORSPORT VISION’S YOUNGDRIVE

MINI is delighted to team up with MotorSport Vision to supply a fleet of MINI One models for its YoungDrive programme. The scheme offers children as young as 11 years old (and a minimum of 4’ 8” tall) the chance to have their first taste of motoring.

The dual controlled MINI Ones are available at Brands Hatch, Oulton Park and Bedford Autodrome and each car features a DSA-approved instructor who will teach young drivers essential skills in a traffic-free environment to prepare them for hitting the roads for real when they’re old enough.

“The MINI One is the perfect car to give young people their first driving experience and is very popular amongst new drivers; it’s small, nippy and fantastic fun. I’m sure it will leave them counting the days to their 17th birthday!” says Jochen Goller, Director, MINI UK.

Jonathan Palmer, owner of Motorsport Vision says “Our renowned YoungDrive programme is a fun and informative course that’s designed to give a positive first experience for new drivers and its popularity has grown significantly over the past few years. I’m delighted we’ve joined forces with the iconic MINI brand – it really is the perfect car for young people to sample driving for the first time.”

This collaboration further highlights MINI’s dedication to investing in young drivers; the company already supplies a fleet of MINI Ones to the MINI Drivers @ Goodwood programme.

For more information on availability and restrictions contact MSV on 0843 453 1000 or www.motorsportvision.co.uk.

BMW Press Release, Racing January 13th 2012

MINI looks back on 2011 highlights

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MINI looks back on a record breaking 2011 and looks forward to more adventures in 2012

It’s a MINI New Year quiz – so it’s only got one question! When Prime Minister David Cameron drove the two millionth MINI off of the production line at Plant Oxford in August last year, how far would all of those cars stretch if placed bumper to bumper?

That production landmark was just one of a host of achievements during 2011, the most significant of which was that MINI recorded its highest ever UK sales since launch in 2001 and captured a record 2.58 per cent of the market, with sales of 50,138 vehicles, an increase of more than 14 per cent compared to 2010.

April saw the launch of the Cooper SD, the most powerful diesel MINI ever. Available in all body types, the 2.0-litre 143hp four-cylinder engine delivers more power, better fuel consumption and lower CO2 emissions.

Soon after came the all-new MINI Coupé, the first two-seater sports car in the brand’s history. Bringing the fun and personality of MINI to a new sector, it offers a dynamic performance that owners are already growing to love.

And in October came first details of the sixth unique MINI model; the Roadster. The taut-handling Roadster is packed with MINI character and will offer open-topped thrills to a new type of customer when it goes on sale in the spring.

The MINI Inspired by Goodwood limited edition made its European debut at the famous Goodwood Festival of Speed in June. A unique collaboration between Rolls-Royce and MINI, it blends the best elements of both brands. Just 1,000 examples are being built, priced at £41,000, and the first will be delivered in March.

Last year saw MINI hint at a possible solution to the challenges of urban mobility, unveiling its innovative 3+1 seater Rocketman Concept at March’s Geneva Motor Show.

The pioneering MINI E UK Field Trial came to an end in 2011. Scores of private, corporate and public sector drivers gave feedback on living with a full electric MINI Hatch. Together they covered more than 250,000 miles, at an average charge cost of under 2p for each one.

Also looking to the future was the MINI production triangle, where it was announced at Downing Street that £500 million of new investment is to be spent over the next two years. Plant upgrades to build the next generation of cars will safeguard more than 5,000 UK jobs.

MINI is official partner of Team GB and ParalympicsGB for the London 2012 Games, and in September unveiled three limited edition models to celebrate. Just 2,012 are available and come with unique logos and Union Jack trim. England long jump champion and Olympic hopeful JJ Jegede dramatically leapt over them on the banks of the River Thames to mark the launch.

May saw one of the UK’s best known young sports star, Olympic diver Tom Daley, take delivery of a MINI One D Hatch. Tom is a member of our London 2012 Performance Team, an initiative designed to provide athletes with support as they prepare for the Games on and off the field.

MINI was proud to accept one of the most prestigious awards in the motor industry this year when What Car? named the MINI Cooper D ‘Fun Green Car of the Year’ in the publication’s 2011 Green Awards. Thanks to its standard MINIMALISM technology MINI is ranked within the top five manufacturers for its low CO2 emissions.

Sales records tumbled during October and November. Both months were the best ever for the brand’s global performance, and the overall 2010 total was passed thanks to the introduction of more than 10 new markets. Among these are places as remote as Bolivia in South America and Senegal in Africa.

The most popular MINI colour in 2011 was Pepper White, followed by Midnight Black and Chili Red. The MINI Countryman is now the second biggest selling model in the range behind MINI Hatch.

So how far would two millions MINIs stretch? A whopping 4,626.7 miles – all way from the Plant Oxford factory gates to the Grand Canyon! Stacked on top of each other, they would be 318 times higher than Mount Everest or 3,398 times greater than the world’s tallest building, Dubai’s Burj Khalifa.

You’ll struggle to find two the same. There are 372 interior trim and 319 exterior options, which makes 15 billion possible MINI combinations!

[Source: BMW Group UK]

BMW Press Release January 6th 2012

Attention Bollywood, MINI arrives in India!

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MINI unleashes style, inventiveness and excitement at Auto Expo 2012.

The BMW Group today introduced MINI as a premium small car brand in India. The MINI (MINI Cooper and MINI Cooper S), MINI Cooper Convertible and MINI Cooper S Countryman are launched in India and can be ordered as CBU (completely built-up) units.

Dr. Kay Segler, Senior Vice President, MINI Brand Management and Business Coordination said, “By launching the new MINI ten years ago, we created the most exciting premium small car brand in the world. Our approach was: From the original to the original. Since then, we have been busy growing the MINI Family with bold models such as MINI Convertible and MINI Countryman. As one of the world’s top growth markets, India is a great place to continue accelerating MINI’s global momentum. We are sure MINI fans in India are as excited as we are.”

In 2012, MINI India will establish three exclusive outlets in the Indian market: Deutsche Motoren and Bird Automotive in Delhi (National Capital Region) and Infinity Cars in Mumbai.

Dr. Andreas Schaaf, President, BMW Group India said, “Around the world, MINI has become a byword in the premium small car segment for expressive design, premium quality and unmistakable driving fun. MINI’s innovative profile has enabled the brand to win over a trend-conscious and quality-oriented target group. With the launch of MINI, the BMW Group debuts in the premium small car segment in India. In the start-up phase, BMW Group’s main focus will be to concentrate on successfully establishing the MINI brand in India. At a later stage, the BMW Group will focus on further development of dealer network and higher sales volumes.”

The MINI (MINI Cooper and MINI Cooper S), MINI Cooper Convertible and MINI Cooper S Countryman will be available in six-speed automatic transmission with powerful and efficient petrol engines.

The ex-showroom prices of the new MINI cars in India are as follows –

MINI Cooper:` 24,90,000
MINI Cooper S:` 27,90,000
MINI Cooper Convertible:` 29,99,000
MINI Cooper S Countryman:` 31,99,000

Note: Ex-showroom price excludes RTO registration charges, tax, insurance, handling charges; Octroi and entry tax (as applicable). The above ex-showroom prices are exclusive of sales tax / VAT applicable on sale to the customer. Prices and options are subject to change without prior notice.

Every MINI is unique and stands out from the crowd due to its distinctive design. All the MINI models put a smile on their owner’s face with outstanding performance and leading efficiency in their respective class.

MINI: A global success and ‘Car of the Decade’.
The modern MINI combines an agile ‘Go-kart’ handling as its most natural characteristic with cutting-edge efficiency and uncompromising premium quality. MINI has established itself around the world as a symbol of urban driving fun and an indispensable element in its driver’s mobile lifestyle.

MINI Convertible: Inspiringly Agile, Refreshingly Open.
The MINI Convertible blends the brand’s hallmark attributes with the refreshing feeling of open-air motoring with greater intensity than ever before. Again, the brand’s soft-top representative is unmistakably a MINI. Its proportions, short front and rear overhangs, large wheel cutouts, the height of the waistline and numerous design features typical of the brand clearly show that this is a full-fledged member of the MINI family.

MINI Countryman: Taking driving fun into new territory.
The MINI Countryman takes the hallmark MINI driving fun to a new dimension and marks the arrival on the scene of a MINI with four doors, a large tailgate and a variable-use interior capable of accommodating up to five people. The MINI Countryman is also the brand’s first model with a body over four metres in length. Its advanced chassis technology and the extremely precise and efficient Electric Power Steering ensure that the typical MINI ‘Go-kart’ driving experience is preserved.

[Source: BMW Group India, January 5, 2012, New Delhi]

BMW Press Release January 5th 2012

MINI USA gives backstory to ‘The Best Test Drive Ever. Period.’ video we posted last week..

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Not one to leave any details behind, BMW just scurried up and reposted our report with some of the backstory behind the contest, winner, filming, and people behind the scenes (we like that behind the scenes stuff!), who were none other than our MINI motoring pals over in Sausalito, MINI’s ad agency BSSP.

BSSP (www.bssp.com) is a full-service marketing communications agency, providing services in advertising, online marketing, web development, data analytics, integrated communications planning, brand identity, design and strategic brand consulting. (Makes the head spin, doesn’t it?)

In 2010, BSSP was named by Adweek as “Best Small Agency of the Decade.” BSSP is one of the largest independent agencies on the West Coast, being known for their highly creative marketing stuff .. Ok let’s stop right there with the press release drivel, a few more fun facts then we promise to stay on topic..

We joined BSSP on a MINI run back in September 2006, when it all began with MINI USA, also attended by sponsors Sracer, MC2 Magazine, and several area MINI clubs. You can see the footage in StarLord Mini Podcast episode four (wow, that really DOES go back in time, doesn’t it?) here. You can also get a few other mentions of BSSP and Miniology here as well join them on Facebook, Twitter, and such.

So, the back story..

On December 23, MINI USA and Miniology.com brought you The Best Test Drive Ever. Period. This began back in October (Motor-Tober), when MINI USA launched a contest for fans to submit their fantasy test drive, promising the winner that it’ll be made a reality.

Over 14,000 entries came pouring in and were evaluated on creativity, originality, and the best use of a brand new MINI John Cooper Works Coupe. MINI even partnered with Larry Smith, founder of the 6-word memoir project to help judge the entries. From all of the entries received, MINI USA selected one winner: Mathew Foster, from Portland, Oregon.

Matthew’s fantasy test drive submission was selected as the MINI contest winner, and a film of Foster’s test drive premiered online on MINI USA’s Facebook Page, YouTube Channel, Miniology.com, and in cinemas nationwide starting Friday, December 23. This is all part of a national media buy reaching more than 20 million viewers. MINI’s ad agency, Butler, Shine, Stern and Partners (BSSP) out of Sausalito, CA took the 6 words from Foster’s fantasy test drive submission: Stewardess, Salt Flats, Sushi, Paratroopers, Falconer, and made it into a wicked video (they kind only they could produce!)

“It is safe to say that MINI has officially delivered on the promise of ‘THE BEST TEST DRIVE EVER. PERIOD.’ and provided a once in a lifetime experience. While there was only one winner, MINI USA wanted to ensure that everyone could share in the experience, thus Facebook, Twitter and YouTube were cornerstones of the promotion,” stated Tom Salkowsky, Manager, MINI Marketing.

The cinema buy will reach millions of movie-goers during the key movie week between Christmas and New Years. Additional details are as follows:

2,707 total theaters
23,268 total screens running PG 13 and R-rated films
Timing: 12/23/11 – 1/1/12

Talk about making someone an instant celebrity as well :)

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC which has been present in the United States since 1975.  There’s 110 MINI passenger car dealers, and BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey (as if you didn’t already know all that).

BMW Press Release, Sponsors December 28th 2011