Limited Edition “MINI Rocks sonoro” Internet Radio: Maximum Sound Meets Minimalist Design

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Next to fabulous design, music is one of our key passions here on MINI Space. From MINI Sounds Webradio to live concert reports and exclusive ticket giveaways — or our current “Sight & Sounds” design competition — we love listening to and sharing the songs that move us.

Next month, MINI and German manufacturer of designer audio products sonoro will be unveiling a “MINI rocks sonoro” limited edition of the “elements W” internet radio: a specially engineered product that presents an enticing new way to experience music, old and new.

The chic, understated cube travels with you and can be nestled just about anywhere – from a MINI dashboard to a kitchen countertop or the desk in your office. Its space-efficient size and sleek silhouette, combined with the boundless possibilities of 18,000 Web radio stations always at your fingertips, is a shining example of what the MINI commitment to “Creative Use of Space” is all about.

With the holiday season fast approaching, we’re thinking that this soon-to-be collectors’ item could make an ideal Christmas gift. Aesthetes and MINI fans alike will appreciate the subtle details of MINI style in its design: its distinctive wood casing is finished in the brand new Eclipse Grey metallic exterior lacquer from MINI, complete with original MINI sport stripes.

Features like an external iPod docking station and radio frequency remote control, along with a powerful, robust sound produced by a 3-inch full range speaker with an internal digital equalizer and bass reflex tube also make it an ideal choice for the discriminating audiophile on your list. And of course, what music-lover wouldn’t be delighted with a virtually endless, fully portable treasure trove of auditory entertainment – complete with the option of browsing by genre or country – and instant preset access to the four MINI Sounds Webradio stations?

You can get your hands on the “MINI rocks sonoro” beginning September 3rd, 2010, when the glossy gadget will be unveiled to the public at the Maison & Objet trade show for furniture and interior design in Paris. We’ll be traveling to Paris to bring you live coverage and photos straight from the exhibition, so stay tuned!

by MINI Space Team

BMW Press Release September 2nd 2010

The Awesome New Mini Countryman Vid!

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BMW Press Release September 1st 2010

Denise Checks In From MTTS!

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Day #2 of MINI Takes The States! Sunday Aug 8th in Los Angeles. Getting ready to take off from Santa Anita Race Track for Phoenix, AZ!

Topless all the way baby! Its the only way to roll! Lots of sunscreen today. Im 100 miles away & its 94 right now!

BMW Press Release, Events, MTTS August 8th 2010

Miniology Reporterette Denise Files Some Pix From MTTS!

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Denise Mueller has flashed us these preliminary pix of the MTTS leg from San Diego area to LA…




Watch for reports from Denise all this week as Miniology covers Mini Takes The States 2010!

BMW Press Release, Events, MTTS, Podcast August 7th 2010

And They’re Off!

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Best wishes to all of our friends heading off to Mini Takes The States festivities this weekend! If you are going, post here with your comments and great stories. Share your pictures! Email to califzeph@miniology.com. If you are not going, have no fear, Miniology reporterettes will be on scene in SF, LA, NY and Denver to help us all live the experience vicariously.

MINI set to join World Rally Championship from 2011

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Press Release – July 27, 2010 – Munich
MINI is making a comeback on the international rally circuit. From 2011, the brand will compete at selected rounds of the FIA World Rally Championship (WRC) and will go on to contest the entire season from 2012 onwards. This involvement is planned for several years.

The car charged with this task is the MINI Countryman WRC, which is being developed by Prodrive, in close cooperation with MINI, and is based on the production model. The powerful heart of the racing car is a 1.6-litre, four-cylinder turbo-charged engine from BMW Motorsport. The car complies with the new Super2000 regulations put in place by the International Automobile Federation (FIA), which stipulate the use of turbo engines with 1,600 cc displacement and four-wheel drive combined with an increased emphasis on road relevant technologies. The result is a significant 25 per cent reduction in overall costs. The first test drive for the MINI Countryman WRC, which will also be available to customer teams, is planned for autumn 2010.

This decision sees MINI continue its success story in the world of rallying. In the 1960s, the MINI Cooper S caused a sensation with victories at the legendary Monte Carlo Rally. The company also tasted success on many occasions in the European Rally Championship. Having already demonstrated the sporty character of its models in many countries in the MINI CHALLENGE, the brand is now taking its presence in motorsport to a new level with the commitment to the WRC.

Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing, says: “I am delighted MINI will be represented on one of the most popular stages in international motorsport. The success enjoyed on the rally circuit has made a vital contribution to the image of the brand. MINI customers have always shown great interest in motorsport. I am convinced we will add a few more chapters to our success story in rallying. The MINI Countryman provides an excellent basis, from which to create a competitive racing car for the world championship. In Prodrive, we have a strong and experienced partner. We will work hard together over the coming months to ensure we get the project on track right from the word go.”

“This is a very exciting new motorsport programme,” said Prodrive Chairman, David Richards. “During the 1960s MINI captured the imagination of the world when the tiny car took on the might of V8 powered Fords and won what was then one of the toughest motorsport events, the 4000km Monte Carlo rally. I believe our new MINI will become a firm favourite of the latest generation of rally fans, just as it is adored by its millions of owners across the world. We already have a significant number of confirmed customer orders for the new MINI rally car with the first deliveries scheduled for the start of the 2011 season.”

Prodrive has been working on developing the MINI Countryman WRC since early 2009. The company was formed in 1984 by Richards, who won the World Rally Championship as co-driver to Ari Vatanen (FI) three years earlier. Based in Banbury (GB), Prodrive has developed into a leading independent company in the motorsport and automobile sector under Richards’ guidance, and today employs over 500 staff. Prodrive’s many successes currently include six overall victories in the World Rally Championship, five titles in the British Touring Car Championship and three class victories at the Le Mans 24 Hours (FR).

BMW was present when the World Rally Championship made its debut back in 1973. Achim Warmbold (DE) and Jean Todt (FR) tasted victory in their BMW 2002 at the Alpenfahrt Rally in Austria. However, MINI’s tradition in this discipline stretches back even further: Pat Moss (GB) clinched the first victory with the MINI 850 at the 1959 Mini Miglia National Rally. MINI ultimately enjoyed its finest hours at the Monte Carlo Rally in 1964, 1965 and 1967: the MINI Cooper S celebrated three overall victories at the most iconic rallying event in the world. Paddy Hopkirk (IR, 1964), Timo Mäkinen (FI, 1965) and Rauno Aaltonen (FI, 1967) joined the list of winners at this prestigious event. In 1965, “Rally Professor” Aaltonen also won the European Rally Championship. Tony Ambrose (GB) and Mäkinen finished second and third to round off an excellent overall result for the MINI Cooper S. In addition, MINI drivers also enjoyed many individual wins at renowned rallies throughout Europe. The last BMW World Rally Championship victory was achieved in 1987 in Corsica by Bernard Béguin (FR) driving a BMW M3 which was built and run by Prodrive.

From 2011, over 40 years down the line, the MINI Countryman WRC will be charged with adding further chapters to this success story. It bridges the gap between the classic MINI concept and a contemporary Sports Activity Vehicle. The brand’s first model to feature four doors and a wide-opening tailgate, it offers more space – which can be used in a wide variety of ways – to go with its raised seating position and optimised ride comfort. Plus, the “go-kart” feeling for which MINI is a byword has been preserved and takes on a new dimension with the optional MINI ALL4 all-wheel-drive system. The MINI Countryman expresses the defining virtues of the brand in terms of design, premium quality, handling, efficiency and the scope for customisation – and does so in an absorbingly individual way.

The next step down from the racing version is the MINI Cooper S Countryman. With its twin-scroll turbocharger and direct injection now complemented by fully variable valve management, the 1.6-litre four-cylinder petrol engine in the range-topping model offers by far the best balance between output and fuel consumption in its displacement class. The engine generates an impressive 135 kW/184 bhp and allows the MINI Cooper S Countryman to accelerate from 0 to 100 km/h in 7.6 seconds. Furthermore, the MINIMALISM concept sees wide-ranging technology designed to reduce fuel consumption and emissions – such as Brake Energy Regeneration, the Auto Start/Stop function, Shift Point Display and the need-based operation of ancillary components – fitted as standard and in model-specific combinations.

The MINI Cooper S Countryman and MINI Cooper D Countryman can be ordered as an option with MINI ALL4 permanent all-wheel drive. Here, an electromagnetic centre differential positioned directly on the final drive varies the distribution of power seamlessly between the front and rear axles. In normal driving conditions up to 50 per cent of the drive is sent to the rear wheels, in extreme situations as much as 100 per cent. The result is a new, traction-led expression of the agile handling for which MINI is famed.

Don’t Touch That Dial… There’s MINI On It!

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There’s so much to see on the MINI YouTube Channel that now there’s an app for your shiny new iPad that keeps all the classic commercials and viral videos in one place. MINI is more mobile than ever before. Just released, the MINI TV App is free and features full Twitter and Facebook functionality for sharing with friends.

Videos look especially slick on the iPad’s 132 pixels-per-inch screen. The app also allows you to sort your video selections and save the best of the bunch to a favorites folder for easy access.

Take MINI with you wherever you may roam. The home of all your video on the go is the MINI TV app. Now you can find your favorites with just a few taps!

The new MINI TV app is available for free as an iTunes download! iTunes Link

BMW Press Release August 4th 2010

You Know The Words… Here Is The Band!

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MTTS2010 is proud to announce Blues Traveler will headline the MINI Music Festival at Infinity Park in Denver. This festival will include 5 live bands, MINI autocross driving experience and more for just the $25 registration fee. So come, dance, sing and revel with your fellow MINI revelers at this year’s awesome event.

Blues Traveler to headline at MTTS 2010!

BMW Press Release, Events, MTTS July 16th 2010

Mini’s And iPhones… The Perfect Marriage

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Woodcliff Lake, NJ – July 7, 2010… BMW Group today announces its support for the new iPod Out feature released in iOS 4, the latest version of Apple’s mobile operating system. The launch of a newly developed BMW Group interface technology will provide BMW and MINI drivers with an easy-to-operate, intuitive way of using their iPhone and iPod touch in future BMW Group vehicles.
iPod Out enables BMW and MINI entertainment systems to display and control the music playback feature of the  iPhone and iPod touch directly within the vehicle’s main display.  The LCD display in BMW and MINI provides users with the simplicity and familiarity they have come to trust in their iPhone and iPod touch. The intuitive and integrated iPod navigation menu can be safely operated through the vehicle’s controls. Additionally, state-of-the-art iPod features such as custom playlists and Genius, which creates a compatible playlist of songs from a user’s own library, is made available to BMW and MINI drivers through the vehicle’s main display. iPod Out requires iOS 4 with iPhone 3G, iPhone 3GS, iPhone 4 and iPod touch (second and third generation).
The new interface technology developed for this purpose by the BMW Group enables continued upgrades of iPod Out features for the iPhone and iPod touch in vehicles and represents a new milestone in consumer electronic device vehicle integration. Future vehicles equipped with this technology will be able to adapt more quickly to the software lifecycles of iPod touch and iPhone. The new interface technology was developed by an international cooperation of the BMW Research and Development Center in Munich, Germany and the BMW Group Technology Office Palo Alto in Silicon Valley in California.
Once again, the BMW Group has taken a leading role in the entertainment integration of iPhone and iPod touch with vehicles. In 2004, BMW was the first manufacturer to integrate the iPod into its audio system. The following year, a corresponding solution was presented for MINI. Simultaneously with the market launch of the iPhone in 2007, the BMW Group offered an exclusive solution for integrating iPhone in the entertainment and communications system of its vehicles via USB and Bluetooth technology.
The new iPod Out support by BMW Group mirrors the innovative strategy of BMW ConnectedDrive for the BMW brand and will be part of the new offer called MINI Connected for the MINI brand. Both brands aim at connecting the driver and passengers to their personal entertainment world in an intuitive and non-distracting way. The optimized use of consumer devices within the vehicle plays a central role in this connection.

BMW Press Release July 11th 2010

Mini vs. Porsche Challenge at Road Atlanta!

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Lest we forget, here’s a Classic Mini, new MINI, and Porsche at an earlier (real..) race.. the Classic spanks the new MINI as one would expect .. (it was modded.. of course..) now I wonder what a full JCW edition or race-prep MINI would do against a properly setup Porsche at the same track? Well, likely the MINI would blow it away, but on a longer roadcourse, it could likely be the Porsche.. though, again, one may argue it is the driver and not the vehicle when the specs are fairly close… blah blah blah… you can comment or share this post as usual ;)

BMW Press Release, Racing June 23rd 2010