MINIVERSITY to be featured at Brit Auto Show

This summer MINI UK will open the doors to a brand new model at MINIVERSITY, the Oxford-based car manufacturer’s home at the 2008 British International Motor Show.

Between 22 July and 03 August, the UK media and British public will have the opportunity to view first hand some of the smartest things to come out of Oxford in recent years. MINI owners will have access to ‘The Union’, an area to meet others in the MINI community, while future customers can take a walk through the ‘Faculty of Engineering’ and discover the millions of ways to personalise a new MINI. The stand will also incorporate a Quadrangle-style area on which the entire MINI range will be displayed. Continue reading “MINIVERSITY to be featured at Brit Auto Show”

MINI John Cooper Works models to debut as distinct MINI brand.

MINI John Cooper Works and MINI John Cooper Works Clubman to arrive in Canada in summer 2008.

Whitby. For more than four decades now, the name John Cooper has been synonymous with the high-performance members of the MINI family. In January 2008, MINI and John Cooper Works announced they would transition from being two separate entities to merging the John Cooper Works into the MINI family as a MINI sub brand. The first high-performance MINI models that will be launched under this new MINI John Cooper Works brand will be the MINI John Cooper Works and MINI John Cooper Works Clubman, arriving in Canada this summer.

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Impressive results for MINI in NHTSA NCAP Crash Testing

[from MINI Press, Canada]

Whitby. The second generation MINI Cooper hatchback earned impressive scores for front and side impact and roll-over testing in the latest National Highway Traffic Safety Administration’s (NHTSA) New Car Assessment Program (NCAP) testing.

In the NCAP side impact testing, the 2008 MINI Cooper received a 5-Star rating for front seat occupant side-impact protection – the highest rating issued by NHTSA. In the same test the MINI Cooper received a 4-Star rating for rear seat occupants.

In frontal impact testing the MINI Cooper received a 4-Star rating for both front seat occupants. In addition the MINI Cooper carries a 5-Star rating for rollover safety.

The MINI Cooper and Cooper S, of course, share the same body structure and passive safety features and optimize occupant safety with a total of six airbags – two frontal impact bags, two seat-mounted side impact bags and a Head Protection air bag curtain that protects both front and rear passengers in the event of a side impact or roll-over. MINI’s crash worthiness is also enhanced by a rigid steel safety cage that helps to redirect impact forces away from occupants.

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Dublin artist Graham Knuttel and his hand-painted MINI

Graham Knuttel and his hand-painted MINI

[reprinted article, courtesy of MINI press site]

Graham Knuttel chosen to ignite the spirit of MINI.
09/11/2007 – Munich/Dublin.

A MINI hand painted by internationally renowned Dublin artist, Graham Knuttel has been unveiled on September 4th 2007. MINI Ireland commissioned Knuttel as his work encapsulates the true spirit of MINI as a hip urban style car with an abundance of spirit and an amazingly powerful drive.

Graham Knuttel comments on the inspiration for his design, “When I set out to paint this car it brought back many memories of when I was young and owned four Minis in succession. I was in my early twenties and starting out on life’s adventure. The fish symbolize that journey. I have used them to explore the car, swimming from behind the panels and across surfaces. The sailors I hope, give a link between the fantasy of the images and the reality of the car. I used the images of birds around the roof to reflect the sense of space supplied by the glass roof of the car. In essence I hope that my work will suggest a sense of adventure and a regard and sympathy with the environment.”

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Three in a row for MINI Dealer of the Year, Robert Stern

(BMW AG, MINI UK)

MINI dealership Robert Stern has made it a hat-trick of annual titles by once again taking MINI’s Dealer of the Year award for 2007.
Strong sales of new cars, as well as used cars under the MINI Cherished banner are behind the Worcester dealer’s latest accolade. A variety of performance indicators centred on customer service and business excellence featured heavily in the awards criteria.

A massive year in the new MINI story has seen dealers rise to the demand for new models; including Hatch versions of the One and Cooper D models, the new Sidewalk Convertible and the launch of the entire MINI Clubman range.
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The Shockingly, fantastic, remarkably extraordinary MINI Clubman Sideshow.

MINI Clubman Sideshow

[from BMW Group Press Club, Canada]
MINI Canada launched their marketing campaign for the new MINI Clubman that hit showroom floors last week, with a display outside the Autoshow. The display was entitled Alec Issigonis’s Marvels of the Modern World and showcased a variety of “5” themed oddities such as Lars the 5 Inch Rock Star and Milo the 5 Legged Cat. At the centre of the playful display was the 5 door MINI Cooper Clubman with its completely new and unique design.

Continue reading “The Shockingly, fantastic, remarkably extraordinary MINI Clubman Sideshow.”