Mini To Intro New Speedster!

BMW has quietly approved the much rumored MINI speedster that has been on the drawing boards since 2001. The car will likely have a fabric top (with an optional removable hard top) with two roll bars behind the occupants giving the car a sleek sporty look.

MINI Cabrio. Making of Augmented Reality.

As the first car manufacturer chooses MINIBEAT, an interactive display with a virtual 3D model. With the help of innovative Augmented Reality technology, the MINI is a bridge between the real and digital world, between two-and three-dimensional print ad product.

Take a behind-the-scenes look at MINI’s new campaign in Germany…
http://mini.de/webcam

MINI-Fiat Partnership?

BMW Group Press Release: The BMW Group and Fiat Group Automobiles (FGA) are considering the possibility of co-operation in the areas of architectures and components for their MINI and Alfa Romeo vehicles. A Memorandum of Understanding to this effect was signed by Friedrich Eichiner, member of the Board of Management of BMW AG responsible for Corporate and Brand Development, and Alfredo Altavilla, Senior Vice President, Business Development, Fiat Group Automobiles and CEO of Fiat Powertrain Technologies.
“We are currently examining with the Fiat Group possibilities for the joint use of components and systems in MINI and Alfa Romeo vehicles in order to achieve economies of scale and thus cost reductions within the framework of our Strategy Number ONE”, Eichiner said in Munich.
“The proposed co-operation with BMW is a significant cornerstone of our strategy of alliances. We are delighted to work with such an esteemed and respected partner in the automotive industry with the clear objective of improving the competitive position of both parties,” Sergio Marchionne, CEO of Fiat Group and FGA, said in Turin.
The two partners have agreed not to divulge details of the possible collaboration. The results of the cooperation discussions will probably be achieved by the end of the year.

Be One Of The Few 500 MINI Electric Test Drivers!

The Electric MINI E: Drivers wanted!

Up to 500 MINI E will hit the streets in the US shortly. Carbon-free driving (zero carbon emissions!!!) powered by a 100 % electric motor, seamless acceleration to 100 km/h (62 mph) in just 8.5 seconds, and a top speed of 152 km/h (95 mph) – that’s big news for a small car.

The MINI E is the future of mobility – and creative use of space at its best! Up to 500 test drivers in the US (Southern California, New York City and New Jersey) will get the chance to take the MINI E for a spin. Sign up below for more information on the application process.

Follow this link to sign up for one of the 500 test drives in a new All-Electric Mini Cooper!
http://www.minispace.com/en_us/projects/electric-mini-e/

MINI unveils the MINI Crossover Concept

At the Paris Motor Show 2008 the MINI brand is taking a new approach with the world premiere of the MINI Crossover Concept.

The MINI family grows further and this time the MINI genes crossed over in an unforeseen way.

The MINI Crossover Concept is unveiled. Miniology gives you a first peek at this extraordinary concept with completely new measures and innovative functionality ideas.