Miniology scoops Dr. Kay Segler in Shanghai

At the MINI Press Conference, 4/20/2007, Auto Shanghai. Dr. Kay Segler gave a speech with some inside information on MINI’s amazing successes in China. What follows is a transcript of that speech.

(Courtesy BMW AG, Used by permission)
Ladies and Gentlemen, It’s great to see you here at the Shanghai Motor Show 2007 in Shanghai. I am delighted to present the new MINI to you today, and this extraordinary metropolis is the perfect setting for your first drive. Because Shanghai combines – in a very exciting way – tradition with trends, growth, dynamics and modern spirit – so it is clearly an environment which perfectly matches the MINI!

With MINI, we can look back at a real success story: Since its re-launch in 2001, we have sold a total of about 944,000 MINI worldwide. China has been contributing to this success with substantial growth rates for example: retail volume in Mainland China increased by 145% last year. A new record in 2007 is surely in sight. Year to date the Mainland China volume has already doubled. One interesting fact: in Hong Kong, MINI has reached a market share of 2.5% – its highest market share worldwide.

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MINI gets 5 star crash test rating

Safety of the Highest Standard: MINI Cooper receives Five Stars in the Euro NCAP Crash Test.

BMW Press Release – Munich – 4/20/2007
Non-partisan testers confirm highly effective, all-round occupant safety in the new MINI. The new MINI is not only one of the most fascinating, but also one of the safest cars in its segment. So it is no surprise that the new MINI’s highly effective passive safety system has now been confirmed by the highest possible score in the Euro NCAP Crash Test: The new MINI Cooper has received five stars for its superior safety, clearly proving that this small premium car offers the high standards of the BMW Group also in the area of occupant safety and guarantees maximum safety all round despite its compact dimensions.

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MINI Challenge 2007 – Motorsport and Lifestyle event

Excerpt from BMW PRESS RELEASE 04/18/2007

In 2007 the MINI CHALLENGE will be held on no less than eight racing weekends with a total of 15 races for the title. And even the very first race is a genuine highlight, with 38 MINI Cooper S battling it out at Hockenheimring on the occasion of the DTM German Touring Car Masters. Then the teams will also be enjoying a spectacular backdrop at two races held on the occasion of major Formula 1 events, the German Grand Prix at Nürburgring and the Belgian Grand Prix in Spa-Francorchamps, where the MINI Cooper S is bound to thrill a large crowd of enthusiasts.

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MINI at Auto Shanghai 2007

BMW Press Release

Munich/Shanghai. The new MINI continues its worldwide triumph. At the 12th International Automobile & Manufacturing Technology Exhibition – or Auto Shanghai 2007 for short – the new MINI Cooper will be the central focus of the brand’s presentation. The new generation of the MINI is now causing a stir in Asia’s growth markets, thus again confirming the global popularity of the fascinating brand MINI. In the Chinese business metropolis of Shanghai, MINI also presents another facet of its characteristic combination of driving pleasure and youthful lifestyle from April 22nd to 28th: the MINI Cooper Convertible, the world’s only premium category vehicle to offer driving pleasure for four people under the open sky.

With its completely renewed design, which nonetheless represents an evolutionary development of its essential features, the new MINI Cooper will be presented to a Chinese public interested in both stylistic originality and pioneering technology in equal measure. The new MINI Cooper is powered by a completely newly developed 1.6 litre 4-cylinder engine with 88 kW/120 bhp. In conjunction with the 6-speed automatic transmission – which is standard on the Chinese market – it accelerates to 100 km/h in just 10.4 seconds and has a top speed of 197 km/h. Its average fuel consumption is 6.7 litres.

The second highlight at China’s most tradition-steeped international automobile fair is the presentation of the MINI Cooper Convertible, whose 4-cylinder engine delivers an output of 85 kW/115 bhp from a capacity of 1.6 litres. The MINI Cooper Convertible is supplied in China as standard with a continuously variable CVT automatic transmission. The open-top four-seater accelerates from 0 to 100 km/h in 11.2 seconds and achieves a maximum speed of 182 km/h. Its average fuel consumption is 7.6 litres per 100 kilometres.

With the new MINI Cooper and the MINI Cooper Convertible, two vehicles will be at the centre of attention in Shanghai which not only have fascinating charisma and uniquely agile handling to offer but also lasting value. The two models lead a ranking list published by the German automobile magazine “Auto Bild” based on the value retention of all motor vehicles available on the German automobile market. With an estimated resale value of 70 per cent and 69 per cent respectively after a period of three years, the MINI Cooper Convertible and the new MINI Cooper won the title of “World Champion 2007”.

We’re gonna roll this MINI convoy, cross Blackpool bay. Convoy…Convoy…

BMW Press Release

On the evening of Wednesday 28th March, 269 MINIs illuminated Blackpool and set a new Guinness World Record for the longest MINI convoy in the world. Owners travelled from as far as Croydon and Cardiff to be part of the historic two-mile route and help raise cash for Comic Relief.

The record was previously held by the Vancouver MINI club when in 2004 they brought together 195 new and classic Minis.

The parade was organised by MINI dealership Derek Woodman.

James Rashid, MINI Brand Manager at the dealership, said: “We really wanted to do something for Comic Relief this year and the ‘longest MINI convoy ever’ seemed to fit the theme of ‘The Big One’. We never imagined it would become this big! Hearty congratulations to my team for pulling it off and thanks to all the MINI owners for making it happen!”

MINI starts own music label

DEF MINI Records – How to rock and how to roll with MINI.
MINI starts own music label at
BMW Press Release – 03/20/2007 – Munich

Do you know the boy band “N’CAP”? And their love song “So many stars”? Or Wayne Trapper from the country band “RUNFLAT”? Or the alternative rockers “THE DISC BRAKES” and their smash hit “Save me”? This bands all have one thing in common. They don’t sing about world peace, or about lost love, or about life in the ghetto. Their music has another message that is no less serious and important. These artists are singing about MINI. And about the fact that MINI is jot only a car that’s fun, but is also one of the safest, most reliable vehicles in its class.

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Mini Clubman enters production!

MINI Clubman to be launched in 2007 in Europe

At the International Automobile Salon in Geneva, MINI announced that the next derivative in its model range will be called MINI Clubman. Based on a concept first shown in Frankfurt in 2005, a ‘Shooting Brake’ body-styled car will be launched before the end of 2007 in Europe, Canadian launch dates to be confirmed.

The new car promises to be distinctive, yet authentically embody the MINI character. Offering more versatility without compromising the revered chassis of current Hatch models, the production version of the car is further evidence of MINI’s aim to break boundaries in car design.

Historically, ‘Shooting Brake’ models are so-called due to a combination of premium two-door styling, with added interior flexibility and comfort for owners leading active lifestyles.

(We’ll keep you posted as more details are confirmed!)