Six action-packed viral videos featuring young Hollywood talent to debut over the next month
New York, NY – Following a number of mysterious appearances on movie screens and billboards across the country, today MINI USA finally offered an answer to the burning question: Who are “Hammer and Coop”?! MINI USA officially unveiled the project – a highly stylized series of web-based films about a new action hero (“Hammer”) and his souped-up sidekick (“Coop”) â€“ on the website http://www.hammerandcoop.com
Each webisode promises action, adventure and intrigue, and is sure to keep online audiences riveted to their computer screens. All six films, which will be rolled-out over the next month, were directed by Todd Phillips (Old School, Starsky and Hutch) and starring actor Bryan Callen.
The first two â€œwebisodesâ€ of the viral series debuted online today to coincide with the launch of the new 2007 MINI. Over the next month, the following four will be released â€“ in addition to a mock music video for Asiaâ€™s â€œHeat of the Moment,â€ a popular 80s song featured in the last webisode of the series. All of the films were approached with the same level of enthusiasm as any Hollywood endeavor â€“ hiring a cast and crew of over 70 people, including top actors, a world-famous director, and professional stunt men. From February 22 through March 23, cinema trailers will be showing in nearly 1900 theaters nationwide.
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MINI United 2007: Zandvoort to become centre of the worldwide MINI fan community.
Munich/Amsterdam. The countdown has begun: after the overwhelming success of the premiere in 2005 in Misano, Italy, preparations are now getting underway for the second MINI United Festival. The meeting place for thousands of MINI fans from all over the world this time round is the Circuit Park in Zandvoort, near Amsterdam, Holland. The international MINI community will be descending on this venue for three days from June 22nd to 24th 2007. Under the motto “Friends. Festival. Challenge”, spectacular driving events will be held and an exciting supporting programme organised. Among other things, MINI fans will have the possibility to drive their own MINI on the race track, and famous DJs and live acts will help create the festival-like atmosphere. A racing weekend with the German MINI CHALLENGE will provide the sporting climax of this unique lifestyle event.
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Las Vegas, NV, December 18, 1999
Mini fans the world over are celebrating that the little car has been voted the highest placed European car by 130 of the world’s leading journalists in the ‘Car of the Century’ awards at a glittering bash in Las Vegas.
Coming runner-up in the overall competition only to the grandfather of modern car manufacture – the Model T, Mini was recognized for the way the it changed the face of motoring with its radical transverse engine layout, astonishing packaging and remarkable handling.
Fred van der Vlught, Chairman of the Car of the Century organisation said, “There was stiff competition for the title and it was a close race indeed. We were not sure of the winner until one hour before the awards as the votes were still coming in. I am delighted that Mini has been acknowledged in this way. It is very worthy of its placing.”
This highest accolade caps Mini’s 40th birthday year in style and demonstrated that the best things really do come in small packages. Attending the event was Jack Daniels, Chief Engineer of the original design team. Mr Daniels, 87, said, “This is a tremendous tribute to the car, the very talented design team which created the car forty years ago and all those involved with it to this day.”
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