MINI dealers invest millions…and Robert Stern wins ‘Dealerof the Year’

In 2006, MINI dealers invested £21 million in expanding or moving premises to meet the growing MINI range and offer customers more choices in the showroom, rather than just the brochure.
MINI dealership Robert Stern moved to new premises in 2005 after an investment of £1.5 million. In the same year, the Worcester dealer was crowned ‘Dealer of the Year’. Successive titles have now been achieved with Robert Stern being named ‘MINI Dealer of the Year 2006’.

All 150 MINI dealerships were judged on a variety of performance indicators including new and used sales. Once again, Robert Stern proved the most successful at all-round business excellence throughout 2006 combined with exemplary customer service.

Andy Hearn, MINI UK General Manager, said: “To win this once is a tremendous achievement, to win it two years in succession is remarkable and shows the results of hard work, passion and commitment in providing the best customer experience. My congratulations to Robert Stern and his team.

“This level of commitment is reflected across the dealer network with an investment figure close to £40 million in the last two years. Dedicated MINI dealerships means the ability to show more of the huge choice of models, options and accessories at the dealership, including MINI Cherished models.”

Colin Capewell, Robert Stern Dealer Principal, said: “We’re incredibly proud to receive this award for a second year running and my thanks go to our fantastic MINI team for making this happen. Our business has developed dramatically over the past two years and it is a credit to Robert and Deborah Stern, and of course our staff that we have been recognised by MINI UK for this. We also give our thanks to customers both existing and new. Without their support and loyalty in our first two years in Worcester, achieving this title would have been so much tougher.”

Over 6000 MINI Coopers and MINI Cooper S are now on the road since the launch date of 18 November 2006. This April, the MINI One and MINI Cooper D will go on sale, starting from £11,595.

Seven regional winners were also announced: Dick Lovett of Bristol, Chandlers in Brighton, Sytner of Solihull, Fairfield in Southend, Bateman in Langdale, Preston Hall of Stockton-on-Tees, and Harry Fairbairn in Irvine.

The winner is…

Media Information
26 February 2007

The winner is…”The Lives of Others”.
MINI Collection and the “Double D” congratulate Florian Henckel von Donnersmarck on winning the Oscar® for the “Best Foreign Language Film”.

Los Angeles / Munich. At yesterday’s live broadcast of the Oscar® ceremony in the ARRI Cinema Munich, organised by German Films and MINI Collection, visitors were able to watch the young director being presented by the Academy with the Oscar® for the “Best Foreign Language Film” for “The Lives of Others”.

The film made by up-and-coming director Florian Henckel von Donnersmarck successfully fought off the favourite, “Pan’s Labyrinth”, from Mexico.

The evening’s special guest – the “Double D” – was eagerly used by many film lovers and VIPs to relax in during the broadcast. Guests were also able to check out the clothing and accessories from the MINI Collection, and to enjoy the DJ sounds on the top floor.

For those of us that went on MINI Takes The States last August, do you remember that big bus they had? Well there’s a similar thing going on in Germany right now with an equally impressive bus.. uh.. that’s about all I know. Cool though 😉


Six action-packed viral videos featuring young Hollywood talent to debut over the next month

New York, NY – Following a number of mysterious appearances on movie screens and billboards across the country, today MINI USA finally offered an answer to the burning question: Who are “Hammer and Coop”?! MINI USA officially unveiled the project – a highly stylized series of web-based films about a new action hero (“Hammer”) and his souped-up sidekick (“Coop”) – on the website

Each webisode promises action, adventure and intrigue, and is sure to keep online audiences riveted to their computer screens. All six films, which will be rolled-out over the next month, were directed by Todd Phillips (Old School, Starsky and Hutch) and starring actor Bryan Callen.

The first two “webisodes” of the viral series debuted online today to coincide with the launch of the new 2007 MINI. Over the next month, the following four will be released – in addition to a mock music video for Asia’s “Heat of the Moment,” a popular 80s song featured in the last webisode of the series. All of the films were approached with the same level of enthusiasm as any Hollywood endeavor – hiring a cast and crew of over 70 people, including top actors, a world-famous director, and professional stunt men. From February 22 through March 23, cinema trailers will be showing in nearly 1900 theaters nationwide.


MINI United 2007: Zandvoort

MINI United 2007: Zandvoort to become centre of the worldwide MINI fan community.
courtesy BMWAGMunich/Amsterdam. The countdown has begun: after the overwhelming success of the premiere in 2005 in Misano, Italy, preparations are now getting underway for the second MINI United Festival. The meeting place for thousands of MINI fans from all over the world this time round is the Circuit Park in Zandvoort, near Amsterdam, Holland. The international MINI community will be descending on this venue for three days from June 22nd to 24th 2007. Under the motto “Friends. Festival. Challenge”, spectacular driving events will be held and an exciting supporting programme organised. Among other things, MINI fans will have the possibility to drive their own MINI on the race track, and famous DJs and live acts will help create the festival-like atmosphere. A racing weekend with the German MINI CHALLENGE will provide the sporting climax of this unique lifestyle event.

Continue reading “MINI United 2007: Zandvoort”


Las Vegas, NV, December 18, 1999

Mini fans the world over are celebrating that the little car has been voted the highest placed European car by 130 of the world’s leading journalists in the ‘Car of the Century’ awards at a glittering bash in Las Vegas.

Coming runner-up in the overall competition only to the grandfather of modern car manufacture – the Model T, Mini was recognized for the way the it changed the face of motoring with its radical transverse engine layout, astonishing packaging and remarkable handling.

Fred van der Vlught, Chairman of the Car of the Century organisation said, “There was stiff competition for the title and it was a close race indeed. We were not sure of the winner until one hour before the awards as the votes were still coming in. I am delighted that Mini has been acknowledged in this way. It is very worthy of its placing.”

This highest accolade caps Mini’s 40th birthday year in style and demonstrated that the best things really do come in small packages. Attending the event was Jack Daniels, Chief Engineer of the original design team. Mr Daniels, 87, said, “This is a tremendous tribute to the car, the very talented design team which created the car forty years ago and all those involved with it to this day.”