It’s been 10 years since the new Mini hit the shores here in The Colonies. That’s a lot of smiles! Happy 10th Mini USA!
Category Archives: History
UK Prime Minister David Cameron welcomes two millionth (new) MINI milestone
[Source: BMW UK, 8/31/2011, Oxford]
Today, 10 years after the BMW group’s takeover of Rover and resumed production at the former Mini Oxford plant, the two millionth modern-style MINI was driven off the production line at Plant Oxford by Prime Minister David Cameron.
Of the two million, more than 1.5 million MINIs have been exported to customers in more than 90 countries around the world from Australia to Venezuela.
Frank-Peter Arndt, BMW AG board member responsible for production, was present to celebrate this latest major milestone for Plant Oxford and the continuing success of the MINI brand.
He said: “Production of the two millionth MINI comes on the back of strong demand worldwide. Our recent announcement of an additional £500 million investment in our UK MINI production facilities demonstrates the important role that Oxford plays in our global production network. The most essential factors in the success of MINI are the skills, passion and dedication of our associates.”
During the visit, Mr Arndt updated the Prime Minister on preparations at the plant to produce the next generation MINI including new production facilities currently under construction. This latest investment decision helps to ensure the long term future of the Oxford plant and jobs at its pressings plant in Swindon and its engine plant at Hams Hall near Birmingham. It also takes the company’s total investment across all its UK operations to more than £1.5 billion since 2000.
Prime Minister David Cameron said: “It’s a real privilege to drive this true British icon off the production line today. The 2 millionth MINI to be made here in Oxford is a fantastic symbol of the UK’s strength in the global automotive industry and a great British manufacturing success story.
In the period between 1959 and 2000, when the classic Mini was produced here (then called the Cowley plant), more than 5.3 million Minis were sold worldwide.
“BMW’s continued investment in its UK operations, together with its export success – selling to over 90 countries worldwide – is contributing to a real renaissance for the UK car industry and a brilliant example of the sustainable, balanced growth we are determined to achieve. MINI is not just a symbol of our industrial past, but also the great industrial future we want to build.”
The two millionth MINI is a MINI Convertible specially painted in White Silver metallic with a blue denim roof. The specification boasts a selection of bespoke interior and exterior options including special alloy wheels, a distinctive leather steering wheel and lounge leather upholstery. This historic car is the prize on offer in a global Facebook campaign called ‘Two Million MINIs – Two Million Faces’ which involves photographs of the faces of two million MINI fans being collected and built to create a dedicated Facebook ‘wall’. The winner will be chosen at random after the campaign closes on 30 September.
Dr Juergen Hedrich, managing director for MINI Plant Oxford, said: “It’s a really great milestone for Plant Oxford and everyone who works here. Oxford has been the heart of MINI production for the last 10 years and all our associates are proud and excited to be contributing to the continuing success of this iconic brand.”
Producing 216,302 vehicles in 2010, MINI was the third-largest vehicle manufacturer in the UK, accounting for 17 per cent of national automotive production. The plant currently produces four MINI models – Hatchback, Convertible, Clubman and the new MINI Coupé. A fifth model, the Roadster, will join the line-up at the end of this year.
Since MINI went (back) into production in 2001, developments at Plant Oxford have reflected MINI’s growing success. In 2001 some 2,400 associates worked in single shift operations to build up to 300 cars a day. Today around 3,700 associates work five days a week on two shifts to produce as many as 900 MINIs per day. During the same period maximum production capacity at the plant has risen from 100,000 to over 200,000 units per year. In the medium term the plant has an annual capacity of 260,000 units.
Marvellous MINI facts
- The top five export markets for MINI in 2010 were the US, Germany, France, China and Italy.
- 2 million MINIs placed bumper to bumper would reach 4,626.7 miles or 7446 kilometres which is enough to stretch from Oxford to the Grand Canyon, and go round the entire circumference of (the once-planet) Pluto.
- Stacked on top of each other, 2 million MINIs would be 318 times the height of the world’s highest mountain, Mount Everest, and 3,398 times higher than one of the world’s tallest buildings, Burj Khalifa in Dubai.
- Of the two million MINIs which have been built at Oxford you’ll struggle to find two the same. With 14 body colours, 4 hard top roof colours, 3 convertible roof options, bonnet stripes and several wheel and interior trims, MINI twins are statistically rare.
- A MINI is born every 68 seconds.
- Each and every MINI consists of around 2,100 components. A total of 500 different robots and 3,700 associates join forces to create each MINI, with 4,000 spot welds required to build each bodyshell. Every robot works to a tolerance of 0.05 millimetre – that’s half the width of a human hair.
- The most popular MINI colour is Pepper White, followed by Midnight Black then Chili Red.
Imagine that, driving a MINI the same shade as household appliances just doesn’t seem to work for owners. Well, I guess if it did, they would be driving Toyota Camry’s, Ford Taurus or some other boring sedan worthy of such coloring.
Speaking of coloring, here’s some pictures of that 2 mil MINI to drool over:
MINI WRC TEAM Summary: Interviews, CVs, and Tech Specs
This is an absolutely HUGE article, containing several transcripts with our interviews with some of the key people behind MINI WRC including technical details about the JCW MINI WRC car, background on the management and drivers, a synopsis of Mini’s earlier rally heritage from the 1960′s, and so much more! (special thanks to BMW PressClub Sport for all the great photos, presskits, and video footage!)
We’re using the “more” tag in this article so that it won’t take up pages and pages to scroll from on our main site.
MINI WRC Launch and Eye Candy Reel
HD Video from our Miniology.com podcast showcasing the initial launch of the MINI WRC team event at the Oxford plant, and driving footage from the ProDrive test track in the UK and test runs in Barcelona. Several key and historic figures talk about the new car, FIA WRC, Mini’s rally history, and related goodness: Ian Robinson, Kris Meeke, Dani Sordo, Paddy Hopkirk and more!
Edited in iMovie on the Mac. All content (c)2011 Miniology except for footage (c)2011 BMW AG and some background tracks courtesy of Apple Computer, used by permission under specific license agreements.
BMW celebrates 10 years of the new MINI
(new) MINI’S 10TH BIRTHDAY IS OUT OF THIS WORLD
[Source BMW Group, United Kingdom, August 11, 2011]
Over a third of a million Brits have bought one, they’ve clocked up an estimated 15 billion miles on UK roads and have driven enough miles to go around the world 600,000 times or take 33,000 return journeys to the moon and back (based on approximately 300,000 MINIs sold in the UK since its launch and an estimated mileage of 10,000 miles driven per year).
In the summer of 2001 the very first BMW built MINI rolled off of the production line in Oxford, 10 years later MINI is celebrating a decade of motoring by taking its owners on a virtual trip into space.
MINI is inviting its owners and enthusiasts to log the details of their car into a virtual space world called ‘MINI Lunatics’ (www.mini.co.uk/lunatics). Using the car’s mileage, their MINI will be blasted into the depths of virtual space before being docked in the MINI space station.
Exclusive prizes are available for lucky owners who randomly dock in a part of the MINI space station where a prize is hidden. A trip for four to Cape Canaveral is also up for grabs for any ‘MINI Lunatics’ who find seven hidden words which have been carefully placed around the site. Users can enter the prize draw by clicking on the moon.
Extra special prizes are also up for grabs for drivers who have driven the equivalent distance to the moon. Drivers with 252,000 miles or more can register their MINI’s details to be in with a chance of winning special limited edition MINI memorabilia.
You can interact more with MINI UK by hitting the Facebook page at facebook.com/miniuk
(Just so you don’t get confused, the official/classic Mini heritage, born in 1959, turned 50 a few years back. When Rover group was purchased by BMW, the Mini brand, her factories, and what-not were included in the sale, and one of the various prototype/concept models later became the new MINI, but you probably already knew that, hehe..)
Miniology TV: MINI E Report – Electric car in the UK
Heya, Miniologists!
Here is our video report regarding the close of MINI’s electric car trial in the United Kingdom (similar trials were run in the US and other countries).
It was great to be a part of this and the MINI community on social media sites (facebook, twitter, minispace) were very supportive of the project.
This video doesn’t go into all the technical details of the project, but does have some nice interviews from the people who were actually driving the electric cars during the trial run.
With all the automotive brands doing hybrids that don’t get more than a few MPG more than their gas counterparts, it was very cool to see MINI doing a full-on electric car which looked and performed much like the petrol edition.
Check the earlier post for the full official BMW press release.
Copyright notice: UK b-roll footage and background music used in this video supplied to us from BMW AG and used by permission, under the condition this can not be used for commercial purposes. All other content (like our logo, etc.) is Copyright © 2011 by Miniology.com/The Electric Crayon.
A Blast From MINI’s Past!
MINI redux classic Mini scenes ala Fifth Gear and The Italian Job 1969
Hehe.. interesting vid, thanks to our subscriber for sharing this one off YouTube..
The Birth Of A Racer…
From our friends at Niello MINI: BIRTH OF A RACER – In the 1960s the Mini Cooper and Mini Cooper S models made their mark as serial winners both in rally racing and on the race track. Absolute highlights in the racing career of the classic Mini are its three overall wins in the Monte Carlo Rally of 1964, 1965 and 1967. As a close friend and business partner of Mini creator Alec Issigonis, John Cooper paved the way for, and gave his name to, these Mini variants that were to prove so successful in the sporting arena. He was the first constructor, along with his father Charles Cooper, to field a mid-engine sports car in the Formula One World Championship. In 1959 and 1960, Cooper race cars scooped up the Constructors’ and Drivers’ title in the Formula One World Championship – a first in racing history for mid-engine models. It was a concept that caught on, as to this day, all Formula One cars are built according to this principle.


















