Exhibition of MINI SUPERLEGGERA VISION and of photographs from series “MINI Goes Tibet” at 6th Triennial of Photography in Hamburg, Germany

201506-P90188125-zoom-origUnder the motto THE DAY WILL COME, this edition of the festival will revolve around the future of photography and the future IN photography: hopes that come alive, visions that come true, beauty that touches us and images we share with one another. As part of the festival MINI will present THE MINI SUPERLEGGERA VISION. It is a classic roadster, a unique model which blends the tradition of classic coachwork construction with the MINI’s authentic British styling to create timeless aesthetic appeal.


Any age is right for the trip of a lifetime. In August 2013, a convoy of MINI pushed off from five different locations in Tibet with a single destination: Everest. As second part of the festival MINI will present photographies of the journey.


MINI co-operates with many cultural institutions around the world, such as the Goethe-Institute New York, where it supports the “MINI / Goethe-Institut Curatorial Residencies Ludlow 38”. Additionally, MINI participates in many renowned design shows and festivals such as the Salone del Mobile in Milan and the London Design Festival as well as co-operating on design installations with well-known artists or changing installations at the abc in Berlin.

MINI augmented reality goggles

Yeah, we know, you’ve read about it and seen some this already, we just wanted to re-post the video from MINI’s YouTube channel, because it’s the best summary of what this cool wearable gadget does.

That said, I wonder if our 2013 MINIs will connect with it?

Rob (Califzeph) has the standard radio setup (certainly not normal, as far as radios goes) in his Clubman (BlackJack) while Christopher (aka chrcal/StarLord) has the MINI Connected bells and whistles in his Cooper S (Burble).

If we get our grubby hands on a pair of these goggles we will give everyone a nice review and video expose’ of this new technological wonder. That, and I happen to like steampunk and cyberpunk stuff, so, you know, right there with MINI in the creation of this gadgetry 😉


The MINI Story – a virtual museum tour delivered to you online

Take a 360° video joyride through the MINI Virtual Museum. See incredible films, rare MINI and more.

Source: The MINI Story, MiniUSA

For a short synopsis, “You don’t have to travel to Europe to see the new MINI museum exhibit. We’ve mapped out the entire experience with our 360° video technology. Sit behind the wheel of MINI Concept models, pore over the motorsports exhibits like you were actually there, and relive the entire, fascinating story of MINI,” said MINI USA in a recent announcement. Cool stuff.





You wouldn’t believe some of the stuff that gets left behind after a MINI test drive. The post-motoring high can cause people to forget some really unique things. Commonly forgotten belongings (wallets, sunglasses, keys, etc.) can be found at individual MINI Dealers. But sometimes, we get our hands on some really wild items. Things so great, it’s almost like they were designed to be given away.*

Lucky for you, all the items on the MINI USA Lost and Found website ARE being given away. We clean out our boots about once a month, so keep an eye on the@MINIUSA Twitter for new stuff.

Click here for the Lost and Found.

[Source: MINIUSA, used by permission]




The classic Mini as a 1077 part LEGO set! Get building!

The creative use of space has always been its strength. Now the classic Mini is presented in an entirely new format. The LEGO Group is expanding the fleet of its product series Creator Expert to include the original from Great Britain.

As of August 2014, a classic Mini will be available as a 1,077-part LEGO set, providing authentic building and driving fun for all fans of the popular LEGO bricks and the legendary small car.

The LEGO designers based their model on the last generation of the classic Mini Cooper built up to the year 2000, recreating its inimitable charisma in the colourful world of their model kits with painstaking attention to detail.

When fully assembled, the car is 25 centimetres long, 14 centimetres wide and 11 centimetres high – thereby preserving the brand’s characteristic proportions. An unmistakable appearance is likewise ensured by the body in British Racing Green, the roof, exterior mirror caps and bonnet stripes in white, the checked pattern on the beige seats and the additional headlamps on the hexagonal radiator grille.

The model’s wheels, bumpers, door hinges, headlamps and rear lights fully reflect the design of the original, too. There are also emblems on the rear side body sections to indicate that the LEGO replica is based on the Mini Cooper produced from August 1997 to July 1998 to mark the 40th anniversary of the classic Mini.

The doors, bonnet and tailgate of the Mini Cooper can be opened, providing a view of other precisely replicated details. The 4-cylinder engine is of course transversely mounted, the steering wheel, gear lever, handbrake handle, backrests and headrests are all movable and in the luggage compartment there is a fully packed picnic basket complete with a checked blanket.

Important points for authentic assembly: even in the form of a LEGO set, the small car classic is a genuine British specimen and has its steering wheel on the right-hand side and a yellow number plate at the rear. The kit also includes a spare wheel: this is kept in the bottom compartment of the boot to save space. As with most products of the Creator Expert series, the recommended age for the classic Mini LEGO set is “16+”: regardless of this, young and old alike can fulfil the dream of reconstructing their own original without tools or a driving licence.

[Source: BMW Group Press, Munich]


MINI and United Visual Artists present PARALLELS inspired by MINI Connected at the Salone del Mobile 2014.

MINI and United Visual Artists present PARALLELS inspired by MINI Connected at the Salone del Mobile 2014.

The interactive light and sound installation opens a window into mobile connectivity…

[Source: BMW Press Group, Munich / Milan.]

MINI is once again using the Salone del Mobile to showcase its visionary design perspectives with an impressive installation. The MINI design team fronted by Head of MINI Design Anders Warming has joined forces with London-based art and design collective United Visual Artists (UVA) to present PARALLELS.

This three-part light and sound installation, a new artwork by UVA, was inspired by MINI connected and the possibilities inherent within intelligent connectivity. UVA’s creative interpretation of MINI Connected – MINI’s in-car infotainment solution – stimulates dialogue on the myriad possibilities generated by digitally interconnected mobility, which extend well beyond the boundaries of the vehicle.

PARALLELS inspired by MINI Connected will be on display during the Salone del Mobile 2014 at the Magazzini di Porta Genova from 8 – 13 April.

The interaction of man and technology.

MINI Connected links up the MINI and its driver. Internet-based smartphone services can be integrated directly into the car’s high-resolution on-board display to turn the MINI into the driver’s own personal assistant. The interactive character of the MINI Connected technology is visually enhanced by the new MINI interface design, which passes feedback onto the driver by means of light effects.

The three-part PARALLELS takes inspiration from MINI Connected’s seamless transition between home, office and car – interpreting this connectivity as a palpable art form and invoking the most striking element of the new MINI interface design: light – as illustrated by MINI’s interactive LED ring. The signature ringencircles the new MINI central instrument and communicates silently with the driver via light impulses in different colours.

In PARALLELS this feature is reflected by three rings, each with a diameter of 1.5 metres. The rings are fixed to the wall one metre apart and each projects a tunnel of light measuring around 10 metres in length and creating a virtual “space inside a space”. Visitors can move around between the cylindrical bodies of light, free from physical boundaries. Each light tunnel forms a separate, enclosed, atmospheric world, the spectrum of colour in the light ranging from diamond white via turquoise to a forceful dark blue. The light cylinder uses motion sensors to engage visitors in interactive dialogue. The visitors’ movements trigger feedback in the form of changes in colour and light, as well as atmospheric sound effects. This action and reaction generates an emotional connection between the installation and the visitors, who become its focal point, turning it into a personal experience through their movements.

MINI and UVA – a creative partnership.

MINI and UVA are both recognised in their individual fields for a passion for innovation.

UVA was founded in London in 2003 by Matthew Clark, Chris Bird and Ash Nehru, and the multidisciplinary art and design collective has since developed a reputation for combining a broad spectrum of art forms – including sculpture, installations, live performance and architecture – in their designs. Among their best-known works is the audiovisual and interactive installation “Volume”, which was on display in London, Hong Kong, Taiwan, Melbourne and St. Petersburg in 2006/2007. Also widely critically acclaimed is their current installation ‘Momentum’ at London’s Barbican Centre.

“It was really interesting for us to work from the starting point of a design object which represents so successfully the concept of connectedness – and to then create an art piece inspired by that.” says Clark, Creative Director at UVA. “Interpreting MINI Connected to create something that could be experienced on a physical level and bringing it into our work was a challenge that inspired us. We’re very happy with the result and are eager to observe people’s reactions when they interact with it.”

“Their experience in the field of light-based art made UVA the ideal partners for us in depicting connectivity in original and surprising ways,” explains Anders Warming. “Light creates atmosphere, which is why we are making increasing use of light to generate a certain ambience inside MINI cars. We’re delighted that, together with UVA, we’ve succeeded in creating an installation which illuminates the intelligent link-up of driver, vehicle and outside world from a very different perspective.”

Address and opening times:

Magazzini di Porta Genova
Via Valenza 2
20144 Mailand

Opening times:

12.00 noon to 24.00 midnight

MINI unveils new alternate fuel vehicle @ April 1 2014 – Fancy a Cooper T?


EMBARGO 1 April 2014 00:01 BST
Enhancing the company’s sustainability credentials, MINI’s scientists, engineers and product designers have unveiled the new MINI Cooper T – the world’s first vehicle to be powered by a tea-leaf biofuel composite.

This revolutionary new model, which is available in a variety of colours including ‘Chamomile Yellow’, ‘Red Bush’ and ‘Earl Grey’, is expected to cause a real stir in the motor industry when it’s served up later this month.

Capable of covering up to 40 miles on a single cup, Cooper T certainly isn’t what you’d call thirsty. It boasts all the standard features you would expect, such as VVT, ABS and DSC, but also benefits from DAT or Dunk Avoidance Technology. This ingenious filtration system stops peckish owners and opportunistic passersby from inserting biscuits into the MINI T’s fuel tank in order to moisten their snacks.

Head of Cooper T engineering, Dr. Ivana Kuppa, said, “This particular project has been brewing for years. Our extensive research has shown that the nation’s favourite drink is also an ideal biofuel. We already know good things come in small packages, but with Cooper T customers benefitting from up to 40 miles per cup, we are delighted to have the opportunity to bring this car to market.”

MINI customers in the Gloucestershire area can get a first taste of the Cooper T at MINI Cotswold Gloucester on 1 April, where the vehicle will be displayed.

For further information about the MINI Cooper T, visit MINI UK’s Facebook page at facebook.com/MINIUK.