MINI Sings O Canada



Richmond Hill. MINI Canada Aftersales and Toronto creative agency Richmond

Day have launched a 60-second Olympics-themed online spot in which a group of

MINI vehicles ‘spring to life’ to perform a unique rendition of the Canadian

National Anthem. The video, aptly titled “MINI Sings O Canada”, features a

musical track that was created using only the sounds emitted by the MINI vehicles

themselves – a melange of MINI horns, doors closing, electronics, and engine

revs, to name but a few.


MINI Canada Aftersales approached Richmond Day to create a spot showcasing

Original MINI Parts & Accessories, while paying tribute to MINI Canada’s role as

Official Vehicle of the Canadian Olympic Team in the upcoming 2014 Winter

Olympic Games. Richmond Day selected Corner Store Films to produce the spot

in association with SNDWRX Audio.


“We are excited to showcase MINI accessories in this video. It’s these types of

details that add to MINI’s personality and make it truly unique to its driver”, said

Rob Van Shaik, National Manager, Aftersales Business Development and

Marketing, BMW Group Canada.


Although the spot can currently be viewed at
, its mass

release is scheduled to fall in line with the launch of the 2014 Winter Olympic




About BMW Group in Canada

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned

subsidiary of BMW AG and is responsible for the distribution of BMW luxury

performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI.  BMW

Group Financial Services Canada is a division of BMW Group Canada and offers

retail financing and leasing programs and protection products on new and pre-

owned BMW and MINI automobiles, as well as retail financing for new and pre-

owned BMW Motorcycles. A total network of 45 BMW automobile retail centres, 20

BMW motorcycle retailers, and 30 MINI retailers represents the BMW Group

across the country.

Happy Birthday, Shawn!

shawn’s bday run – classic mini driving from Miniology Podcasts on Vimeo.

Shawn celebrated his birthday today by meeting up with a bunch of his classic Mini friends (and 2 new MINI drivers, myself included) for breakfast at Alice’s Restaurant in Woodside, California. Some of the folks drove off after that, but a smaller group of us did an impromptu drive from Woodside Road (CA-84) at Skyline (CA-35) heading west to the coast, then North up Highway 1, through the devil’s slide tunnel… These snapshots and video clips set to music capture part of that journey.

Photos and Video by StarLord from

Music credit:
“260809 Funky Nurykabe” by spinningmerkaba
is licensed under a Creative Commons license:

Let’s Play The Match Game!

OK, Miniologists, we need your help! On an upcoming edition of the Miniology Radio Show, we will be playing our own version of The Match Game. We want you all to think up great questions, the kind that Gene Rayburn would have asked, but they must be MINI related.

Here is an example:

“Dumb Dora is sooooo dumb, that when her service advisor told her that she needed a new dipstick, she went out and bought a ______________.

So, post your ideas for questions here and we’ll use the best ones. Put on your thinking caps and think Nipsey Russell.


28 MINI Fans cram into the record books to smash Guinness world record!

28 MINI Fans cram into the record books.
Date: 15.11.2012
Location: London, UK

A team of gym members from East Sussex have today smashed two Guinness World Records world records for the number of people inside both a classic Mini and a 2012 MINI.

Classic Mini – 23 people, LIVE on ITV This Morning!

New MINI – 28 people!

28 flexible ladies crammed their way into the MINI Hatch (aka standard-issue new MINI hardtop) at Potters Fields Park, London as part of the eighth annual Guinness World Records day. The team broke their own previous record of 27 people, which they set in Eastbourne last year.

The ladies made full use of every inch of space available in the MINI, including the dashboard, the footwells and they even managed to squeeze four people in the boot (that’s a trunk to you folks not familiar with British car terms).

As soon as they celebrated their first record, the ladies dashed off to the ITV studios to attempt the second record, live on “This Morning” show, where by squeezing a staggering 23 ladies into a classic Mini, they managed to beat the previous record by two people. (Imagine that, 23 people in the 4x4x10 foot classic Mini, and only 5 more fitting into the much larger new MINI! Now that, I say, was due to the classic’s ability to make the most efficient use of available space, eh?)

Today more than 400,000 people around the world are taking part in record-breaking events for the eighth annual Guinness World Records Day, which commemorates the day in 2004 when Guinness World Records became the world’s best-selling copyright book.

[Source: Text from BMW Press Club, new MINI Video from BMW/Autoblog/YouTube, Classic Mini video from ITV/YouTube UK]

( there’s also my pick for Mini Babes of the Month, BTW 🙂 )