Richmond Hill. MINI Canada Aftersales and Toronto creative agency Richmond
Day have launched a 60-second Olympics-themed online spot in which a group of
MINI vehicles ‘spring to life’ to perform a unique rendition of the Canadian
National Anthem. The video, aptly titled “MINI Sings O Canada”, features a
musical track that was created using only the sounds emitted by the MINI vehicles
themselves – a melange of MINI horns, doors closing, electronics, and engine
revs, to name but a few.
MINI Canada Aftersales approached Richmond Day to create a spot showcasing
Original MINI Parts & Accessories, while paying tribute to MINI Canada’s role as
Official Vehicle of the Canadian Olympic Team in the upcoming 2014 Winter
Olympic Games. Richmond Day selected Corner Store Films to produce the spot
in association with SNDWRX Audio.
“We are excited to showcase MINI accessories in this video. It’s these types of
details that add to MINI’s personality and make it truly unique to its driver”, said
Rob Van Shaik, National Manager, Aftersales Business Development and
Marketing, BMW Group Canada.
Although the spot can currently be viewed at MINIsingsocanada.ca
, its mass
release is scheduled to fall in line with the launch of the 2014 Winter Olympic
About BMW Group in Canada
BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned
subsidiary of BMW AG and is responsible for the distribution of BMW luxury
performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW
Group Financial Services Canada is a division of BMW Group Canada and offers
retail financing and leasing programs and protection products on new and pre-
owned BMW and MINI automobiles, as well as retail financing for new and pre-
owned BMW Motorcycles. A total network of 45 BMW automobile retail centres, 20
BMW motorcycle retailers, and 30 MINI retailers represents the BMW Group
across the country.