Driven magazine takes the MINI Coupe for a spin around Manhattan

Yep, Driven (part of uber cool Urban Daddy, our friends in the know since tie immemorial) got their hands on a MINI Coupe, and with cameras in hand took to the posh part of New York City for a day’s outing. Set to a catchy technopop music score, follow a man, the car, his self-pampering and sight-seeing adventures (the back stories with the women seen getting picked up and dropped off will stay a mystery, sorry..) and we are glad they are sharing the video with Vimeo (who we also use when we get sick of YouTube’s ever changing policies and site designs)

Well, take a look:

Driven & Mini Coupe from UrbanDaddy on Vimeo.

Urban Daddy describes the experience as thus, “We’ve been watching MINI pretty closely since we launched DRIVEN. Something about the marque—maybe the combo of a rich heritage, a modern design and a scrappy bravado—suits us. So when we got the opportunity to take a look at their new Coupe before it hit the streets, we politely and quickly agreed. And we brought a camera along… We picked up the brand-new lightning blue Cooper S two-seater and put it through the paces of a typically daunting day in the life of DRIVEN in New York City: a stop at the tailor, some breakfast, a shave on the LES and plenty of time to just zip around town. Zip is the right word. This car—loaded with a Gertag six-speed transmission, a MacPherson suspension and a 181-horsepower turbocharged engine—sort of feels like a souped-up go-kart, and New York is the perfect track. Just know that when you hit 50 mph, the rear spoiler automatically raises and dares you to go faster. So we did…”

[Source: Urban Daddy/Driven, Jan 11 2012]

Urban Daddy:
UrbanDaddy is a free exclusive email magazine (for men, duh!) devoted to keeping you in the know. And yeah, they have an app for that.

Sometimes seeing is believing, so we bring you Test Drive, a series of DRIVEN original videos where we take beautiful cars and film them doing beautiful things in beautiful places.