Under the motto THE DAY WILL COME, this edition of the festival will revolve around the future of photography and the future IN photography: hopes that come alive, visions that come true, beauty that touches us and images we share with one another. As part of the festival MINI will present THE MINI SUPERLEGGERA VISION. It is a classic roadster, a unique model which blends the tradition of classic coachwork construction with the MINI’s authentic British styling to create timeless aesthetic appeal.
Any age is right for the trip of a lifetime. In August 2013, a convoy of MINI pushed off from five different locations in Tibet with a single destination: Everest. As second part of the festival MINI will present photographies of the journey.
MINI co-operates with many cultural institutions around the world, such as the Goethe-Institute New York, where it supports the “MINI / Goethe-Institut Curatorial Residencies Ludlow 38”. Additionally, MINI participates in many renowned design shows and festivals such as the Salone del Mobile in Milan and the London Design Festival as well as co-operating on design installations with well-known artists or changing installations at the abc in Berlin.