In 2006, MINI dealers invested Â£21 million in expanding or moving premises to meet the growing MINI range and offer customers more choices in the showroom, rather than just the brochure.
MINI dealership Robert Stern moved to new premises in 2005 after an investment of Â£1.5 million. In the same year, the Worcester dealer was crowned â€˜Dealer of the Yearâ€™. Successive titles have now been achieved with Robert Stern being named â€˜MINI Dealer of the Year 2006â€™.
All 150 MINI dealerships were judged on a variety of performance indicators including new and used sales. Once again, Robert Stern proved the most successful at all-round business excellence throughout 2006 combined with exemplary customer service.
Andy Hearn, MINI UK General Manager, said: â€œTo win this once is a tremendous achievement, to win it two years in succession is remarkable and shows the results of hard work, passion and commitment in providing the best customer experience. My congratulations to Robert Stern and his team.
â€œThis level of commitment is reflected across the dealer network with an investment figure close to Â£40 million in the last two years. Dedicated MINI dealerships means the ability to show more of the huge choice of models, options and accessories at the dealership, including MINI Cherished models.â€
Colin Capewell, Robert Stern Dealer Principal, said: â€œWeâ€™re incredibly proud to receive this award for a second year running and my thanks go to our fantastic MINI team for making this happen. Our business has developed dramatically over the past two years and it is a credit to Robert and Deborah Stern, and of course our staff that we have been recognised by MINI UK for this. We also give our thanks to customers both existing and new. Without their support and loyalty in our first two years in Worcester, achieving this title would have been so much tougher.â€
Over 6000 MINI Coopers and MINI Cooper S are now on the road since the launch date of 18 November 2006. This April, the MINI One and MINI Cooper D will go on sale, starting from Â£11,595.
Seven regional winners were also announced: Dick Lovett of Bristol, Chandlers in Brighton, Sytner of Solihull, Fairfield in Southend, Bateman in Langdale, Preston Hall of Stockton-on-Tees, and Harry Fairbairn in Irvine.