MINI USA TAKES VEHICLE CUSTOMIZATION TO NEW HEIGHTS WITH ANNOUNCEMENT OF PARTNERSHIP WITH ORIGINAL WRAPS, INC.
New Web Portal Allows MINI Enthusiasts to Choose or Create Own Interior and Exterior Vinyl Graphics for Unparalleled Level of Personalization
Woodcliff Lake, NJ – October 2, 2008… MINI USA — automaker of the iconic and uniquely individualizable line of passenger cars that made small cars cool — announced today a partnership with Lakewood, Colorado-based Original Wraps, Inc., a leading provider of on-demand and physical personalization. The partnership provides MINI enthusiasts the availability of interior/exterior graphics and complete personalization of their vehicles through a new Web portal – www.MINImotoringgraphics.com., which is currently live.
“We are delighted to have partnered with Original Wraps, a true leader in the vehicle customization industry,” said Jim McDowell, Vice President of MINI USA. “Individualism has always been an important aspect of MINI, which our customers love, and this new partnership enhances the level of personalization we can provide. This gives MINI enthusiasts a nearly limitless palette to express their personalities.”
The MINI Motoring Graphics are available for every year and model of MINI since 2002. Customers can choose from vinyl graphics ranging from original art, national flags and thousands more. In addition, users can even upload their own photos and images, or download templates to create their own designs, with Original Wraps manufacturing the custom graphics. The wrap itself is made from a professional-grade 3M vinyl, which is printed via a proprietary process that ensures detailed and premium images. The wrap is then coated with a glossy, 3M laminated finish and custom cut, which allows for a perfect fit for each MINI.
“MINI owners are already personalizing their vehicles in one way or another, but there hasn’t been a reliable one stop shop with unique designs, until now. Partnered with MINI, we have created a comprehensive MINI personalization portal that will get every MINI driver’s imagination flowing,” said Tom Stemple, Chief Executive Officer and founder of Original Wraps. “MINI Motoring Graphics allows MINI owners multiple ways to personalize their MINIs, including the ability to display their own pictures and artwork on the vehicle.”
MINI Motoring Graphics are made with the highest quality 3M vinyl and come with a performance warranty. Some of the graphics can be applied by customers, but professional installers are recommended for many of the graphics. The graphics can easily be removed without damaging the surface of the vehicle. This allows customers the ability to personalize their MINIs as often as they choose at a low cost.
The cost of each graphic ranges from $9.99 to $349.00 and can be purchased at www.MINIMotoringGraphics.com or any local MINI dealer. The wraps can be shipped direct to the consumer or to a MINI dealer, and usually arrive within days.
MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC which has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all Z4 models, X5 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 82 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.
About Original Wraps, Inc.
Founded in July 2006 to capitalize on this new and growing industry, Original Wraps is the market leader in vehicle personalization. Tom Stemple, the founder of Original Wraps and who is regarded as a pioneer in the personalization and custom manufacturing space, realized the potential for the personalization of vehicles, such as cars, trucks, motorcycles, and boats. Prior to founding Original Wraps, Tom served as Co-Founder of SkinIt, Inc. (www.SkinIt.com) where he, and his brothers Mike and Chris Stemple, formed the initial infrastructure, developed the products and manufacturing processes, oversaw the release of numerous products into the retail/wholesale channels, established a management team and raised the necessary venture capital. After leading SkinIt Inc. through two years of revenue growth and international expansion, Tom navigated the successful sale of the company to Global Wireless Entertainment, Inc., a leading provider of brand management services in the spring of 2006. Under Tom’s guidance, Original Wraps has developed manufacturing technology and numerous distribution channels – both domestic and international, ensuring the ongoing success of Original Wraps.