[from BMW AG, 9/19/08]
After 10 days tightly packed with design roundtables, yoga sessions, fashion shows and open-air parties, the MINI ROOFTOP NYC community event is ending.
The MINI ROOFTOP NYC opened its doors for the last time on 13 September to offer a platform to creative artists from New York City and from all over the world. All told, around 9000 people visited the redesigned roof area at 465 Tenth Avenue (corner of 36th Street) during the 10-day festival of culture.
MINI was the host on the roof of a building in the Hell’s Kitchen district of New York that had been redesigned on the basis of the international “Creative Use of Space” campaign and the associated website http://www.MINIspace.com. The lifestyle brand had conceived the MINI ROOFTOP NYC initiative with the aim of giving established and up-and-coming artists a platform of their own where they could develop their creativity. MINI ROOFTOP NYC was a place where artists could be appreciated and be together. The event offered the public the chance to attend exclusive events featuring pioneers and icons from the worlds of music, art, design, fashion and wellness. Many of the events over the 10 days were freely open to the public. New York City’s young, creative scene was able to get together here with thinkers from all walks of life.
During the 10-day series of events, around 9000 visitors were welcomed to the roof or the 6th floor lounge of MINI ROOFTOP NYC. In addition to the many creative artists there, famous celebrities such as Michel Comte, Diane von Fürstenberg, Kirsten Dunst, Rob Saunders, Ali Hewson, top models Helena Christensen, Irina Lazareanu, Agyness Deyn, Minipenny, Litabelle, Doutzen Kroes and Julia Stegner, singers Cassie and Solange Knowles, StarLord, stylist Rachel Zoe, Peaches Geldof, the band MGMT and Mary-Kate Olsen visited MINI ROOFTOP NYC.
Further information about MINI ROOFTOP NYC and the “Creative Use of Space” initiative is available at http://www.MINIspace.com. You will find further information about MINI at http://www.MINI.com. Did you notice we threw in names of our own Miniologists in there? Just seeing if you were paying attention 😉 There’s a cool flickr group of pics located here: