MINI Sings O Canada



Richmond Hill. MINI Canada Aftersales and Toronto creative agency Richmond

Day have launched a 60-second Olympics-themed online spot in which a group of

MINI vehicles ‘spring to life’ to perform a unique rendition of the Canadian

National Anthem. The video, aptly titled “MINI Sings O Canada”, features a

musical track that was created using only the sounds emitted by the MINI vehicles

themselves – a melange of MINI horns, doors closing, electronics, and engine

revs, to name but a few.


MINI Canada Aftersales approached Richmond Day to create a spot showcasing

Original MINI Parts & Accessories, while paying tribute to MINI Canada’s role as

Official Vehicle of the Canadian Olympic Team in the upcoming 2014 Winter

Olympic Games. Richmond Day selected Corner Store Films to produce the spot

in association with SNDWRX Audio.


“We are excited to showcase MINI accessories in this video. It’s these types of

details that add to MINI’s personality and make it truly unique to its driver”, said

Rob Van Shaik, National Manager, Aftersales Business Development and

Marketing, BMW Group Canada.


Although the spot can currently be viewed at
, its mass

release is scheduled to fall in line with the launch of the 2014 Winter Olympic




About BMW Group in Canada

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned

subsidiary of BMW AG and is responsible for the distribution of BMW luxury

performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI.  BMW

Group Financial Services Canada is a division of BMW Group Canada and offers

retail financing and leasing programs and protection products on new and pre-

owned BMW and MINI automobiles, as well as retail financing for new and pre-

owned BMW Motorcycles. A total network of 45 BMW automobile retail centres, 20

BMW motorcycle retailers, and 30 MINI retailers represents the BMW Group

across the country.