MINI USA RENEWS DEV WITH FIREBALL TIM

Press Release
MINI USA RENEWS LONG TERM DEVELOPMENT DEAL WITH FIREBALLED! RACING & PERFORMANCE WITH AFTERMARKET TUNER MOTORSPORT PROGRAM

Torrance, CA. May 29, 2007 MINI USA has renewed its motorsport racing development program with Southern California’s extreme tuning house, FIREBALLED! RACING, signing a 5 year deal through 2012. FIREBALLED! will continue the build-out of its MINI race programs through a number of upcoming TV, internet, mobile and multi-media platforms and event venues.

With the launch of the new 2007 MINI Cooper and Cooper S, MINI USA is exploring a variety of areas to expand and strengthen the MINI brand via the sport compact market and race venues. With this agreement FIREBALLED! is uniquely positioned to help build and grow MINI’s visibility in the tuner and motorsport community through FIREBALLED!’s integrated divisions. These divisions involve racing & performance, promotional activities, design, merchandising and entertainment projects and feature Hollywood movie car designer and TV personality Fireball Tim Lawrence, along with tuner extraordinaire Hubie Fuh to assure the continued successes of the past two years.
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Project Mini – it begins

Yesterday, my co-worker David V. (aka DJ Dav, Ozbot, others) acquired his first Mini. This is a 1962 Morris Mini, exported from New Zealand (I am not sure all the details yet), it was sitting in a guy’s field for some time before we rescued it and another Mk1 shell in pretty rusty condition. It was sold as ‘drivable’ though with Minis, that’s kind of a “I wonder how much mileage we will get out of that” statement. Here is an excerpt of some communications with the seller, who we shall keep anonymous unless they otherwise say it’s OK, and a short story about our journey home..

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NorCal MINIs founder Eamon Kerley passes away

(from NorCal MINIs member announcements)

Dear NorCal MINIs Members,
I’m so sorry to tell you that one of our club founder – Eamon Kerley passed away on Saturday (May 12th) from a massive heart attack. He was on the go-kart track when it happened. Eamon was a good friend and was always there to help. He will be missed. The memorial will be on this Friday (May 18th) at 11am at the Fry Memorial Chapel, 550 S Central Ave, Tracy, CA.
If anyone would like to go as a group, we will meet in Pleasanton in the McDonalds parking lot at I-580 and Santa Rita (just east of intersection) 10am.
Our thoughts and prayers go out to Eamon’s family.
NorCal MINIs

Eamon will be sorely missed. I remember glimpsing his distinctive smirk that seemed to non-verbally say “we’re motoring” to you — with a gleam in his eye, talking to everyone about their MINIs, he was unpretentious and easy to approach, and left you feeling touched by a striking passion, as if your world view suddenly got bigger and more interesting.

Miniology expresses our sympathy to NorCal MINIs and his family for their loss. The club is survived by organizer Carol W., run master Larry P., and webguy Dennis F.

REME Marin Headlands run

Rob (aka Califzeph) serves up another video report from the Redwood Empire Mini Enthusiast’s run through the “Marin Headlands” — we stop at the Nike missile base (decommissioned) then head up Hwy 1 to Nicasio for dinner. Enjoy!

Press the white ‘play’ triangle in the image below to view the movie. Please wait a few seconds for the stream to start!
[flv:http://www.miniology.com/video/episodes/reme_marin2007.flv 320 182]

Solely produced and narrated by Rob Saunders / The Electric Crayon for Miniology.com – background music is copyright by the respective owner(s) and used by permission.

REME Meets With MINI Design Team! Exclusive Info!

From Peter Ziedrich of Redwood Empire Mini Enthusiasts:

On Thursday, April 26, Norm and I, representing Redwood Empire Mini Enthusiasts, were invited to join representatives from the MINI US design team for an impromptu dinner in Crockett. The dinner party was made up of representatives from MINI USA, BMW (Germany), and Designworks/USA (an industrial design firm now a US subsidiary of BMW). We were joined by representatives from both MOASF and Norcal MINIs at the informal dinner.

To our surprise, we were the only US car clubs the design team was meeting with, and they were scheduled to return to Europe within the next couple of days. Prior to our dinner the team had much on it’s California agenda including meeting with the Sausalito based advertising company. The car designers were interested not only in our feelings regarding the 2007 model, but also in the Clubman (to be released internationally sometime in late 2007), possible variants of future models for MINI, our feelings of the local dealerships, and our ideas regarding current advertising. I must add that they were very careful not to disclose any information that was not already in the public domain.

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