Tag Archives: Cooper

In the UK and age 11 or older? MINI UK just donated Mini One track day cars for you!

MINI TAKES YOUNGSTERS OUT ON THE TRACK WITH MOTORSPORT VISION’S YOUNGDRIVE

MINI is delighted to team up with MotorSport Vision to supply a fleet of MINI One models for its YoungDrive programme. The scheme offers children as young as 11 years old (and a minimum of 4’ 8” tall) the chance to have their first taste of motoring.

The dual controlled MINI Ones are available at Brands Hatch, Oulton Park and Bedford Autodrome and each car features a DSA-approved instructor who will teach young drivers essential skills in a traffic-free environment to prepare them for hitting the roads for real when they’re old enough.

“The MINI One is the perfect car to give young people their first driving experience and is very popular amongst new drivers; it’s small, nippy and fantastic fun. I’m sure it will leave them counting the days to their 17th birthday!” says Jochen Goller, Director, MINI UK.

Jonathan Palmer, owner of Motorsport Vision says “Our renowned YoungDrive programme is a fun and informative course that’s designed to give a positive first experience for new drivers and its popularity has grown significantly over the past few years. I’m delighted we’ve joined forces with the iconic MINI brand – it really is the perfect car for young people to sample driving for the first time.”

This collaboration further highlights MINI’s dedication to investing in young drivers; the company already supplies a fleet of MINI Ones to the MINI Drivers @ Goodwood programme.

For more information on availability and restrictions contact MSV on 0843 453 1000 or www.motorsportvision.co.uk.

MINI United 2012 Preview: Friends. Festival. Racing.

Just a reminder to get your tickets now for MINI United 2012 (in France, yeah, does anyone wonder how Citroen, Peugeot, Renault, and smart are taking the news?)

The ticketmaster link is up so you can buy tickets now: http://bit.ly/MINIunitedGetTickets

From May 11th to 13th 2012, Le Castellet in France will become the dream destination of MINI fans worldwide. You can visit MINI’s social site, MINI Space for info, and the MINI YouTube channel posted a teaser video to show folks what to expect when MINI United 2012 kicks off..

You’ll be glad they include classics in there, indeed there are lots of them across the pond as well here in the states of course, but how many people are going to be shipping more than themselves overseas to attend a fair even of this magnitude? (Well okay, I suppose you could do it if you really wanted to and money wasn’t much of an object, heh, but if you were going to that much trouble you may as well just rent one eh?!)

Of course Miniology is the place to go for all the best coverage, we’ll keep you posted on all the MINI United goodness, and are working on getting live updates from people attending the shows and events, just like we did last time ( as I recall we and our sponsor MC2 Magazine were the only live Mini-oriented audio & video podcast to do this! )

We’ve always been about the people, the clubs, the fans, you know, enthusiasts, indeed this is the perfect event for us to partake in! Perhaps this year MINI/BMW will give us an all-access pass and set us up to cover the event properly.. (huh?) ..yeah they kind of dropped the ball last time, but you don’t need us to tell you about that ;-)

It’s not often enough we get to see Norm Nelson wearing those interesting hats and his smokin’ hot wife Jess (can I say that?) doing interviews. Now that’s just good television.  Yeah yeah, speaking of video, you wanted to see that preview video again, didn’t you? Well, here it is:

Miniology Radio Special Edition: Super Cooper!

Recently Norm Nelson, Steve Lowery and Bob Wilson of the Shasta Mini Club were guests on the Exceptional Living radio show on KLXR Redding.

Host Lynn Fritz interviewed the Mini Cooper enthusiasts about the Mini itself and the Shasta club.

“Enjoy Exceptional Living” is provided through a collaboration with Enjoy Magazine, KLXR 1230 AM Radio and Lynn E. Fritz, Psychotherapist (MFC 44877).

MINI Coupe hits UK dealers October 1st for £16,640 OTR

You’ve seen the pics, you’ve watched the video, now gear up for the full report with more of the same, another Miniology first for the site created for enthusiasts, by enthusiasts. Special thanks to Emma Chalcroft and Sarah Heaney over at MINI UK for giving us this massive report of all things Mini (Coupe!) We have about 40 NEW pictures for you to drool over, at the end of the article (scroll WAY down!)

First, for those who’ve been living in a cave the past 3 months (like our editor Christopher ‘StarLord’ has, hehe, man cave perhaps!) Also, this data comes from the UK. They like to say tires with a y like ‘tyres’ and might pronounce the letter zee as zed, call the hood of a car a bonnet, the trunk of a car a boot, and stuff like that, but you already knew that because you’re a fellow Miniologist. If you didn’t know that, well, now you’re in the know. Therefore, this article is going to have UK prices and measurements and things like OTR that us yanks across the pond may not be familiar with, but who cares? It’s a wicked awesome amount of data so deal with it, hehe. Now here we go..

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Miniology TV: MINI E Report – Electric car in the UK

Heya, Miniologists!

Here is our video report regarding the close of MINI’s electric car trial in the United Kingdom (similar trials were run in the US and other countries).

It was great to be a part of this and the MINI community on social media sites (facebook, twitter, minispace) were very supportive of the project.

This video doesn’t go into all the technical details of the project, but does have some nice interviews from the people who were actually driving the electric cars during the trial run.

With all the automotive brands doing hybrids that don’t get more than a few MPG more than their gas counterparts, it was very cool to see MINI doing a full-on electric car which looked and performed much like the petrol edition.

Check the earlier post for the full official BMW press release.

Copyright notice: UK b-roll footage and background music used in this video supplied to us from BMW AG and used by permission, under the condition this can not be used for commercial purposes. All other content (like our logo, etc.) is Copyright © 2011 by Miniology.com/The Electric Crayon.

FULLY CHARGED: MINI PUBLISHES RESULTS OF UK’S MOST IN-DEPTH ELECTRIC VEHICLE TRIAL

Full results of BMW Group’s government-supported research into the day-to-day running of electric cars revealed.

Over 250,000 miles driven on UK roads.
Average cost to charge less than 2p per mile.
Average daily distance driven 29.7 miles.
Virtually all recharging carried out at home.
Almost all participants said they’d consider buying an electric car as a result of taking part.

Understanding how electric cars are driven in the real world has taken an important step forward with the release of data from the MINI E field trial in the UK. With 62 members of the public and 76 pool users running the battery-powered hatchbacks over two six-month periods, the Government-supported trial is the most in-depth of its kind in the UK to publish its findings.

An enormous amount of data was collected electronically by data-loggers in the car and the home charging points, and also from extensive driver research carried out by Oxford Brookes University. The early findings have already informed the development of the 2011 BMW ActiveE car, a four-seat car based on the BMW 1 Series Coupe, but the biggest beneficiary will be the BMW i3, the first purpose-built EV from the BMW Group, set for launch in 2013. This information has also helped to inform UK policy-making decisions and other EV market stakeholders.

The UK trial discovered that everyday use of the electric MINIs didn’t radically differ from the typical driving patterns of a control group of drivers of conventionally powered cars in the same segment. In fact, the daily journey distance of 29.7 miles was slightly more than the 26.5 miles recorded by the control cars, a mix of MINI Coopers and BMW 116i models. Interestingly, the UK average daily distance driven for private cars overall is less than 25 miles. With information gathered by on-board data-loggers, the average single trip distance was recorded as 9.5 miles compared to the UK average of seven miles.

Four out of five people reported that 80 percent of their trips could be done exclusively in the MINI E, and this increased to 90 per cent of users saying that with the addition of rear seats and a bigger boot, all their trips could have been done in the MINI E. 84 percent said that severe the severe low temperatures during both phases of the field trial affected the distance that could be driven between charges, but despite that, four out of five participants told the researchers they thought the MINI E was suitable for winter use, with one user, Janet Borgers, saying she “regularly did 88 miles in a single journey in the cold weather”. Another female commuter clocked up almost 8,000 miles over a September to March period.

Given the daily driven distance of just under 30 miles, the drivers felt confident enough not to have to charge their MINI E every night. In fact, the average was 2.9 times a week according to information fed back via electricity smart meters, with special night-time tariffs successfully encouraging individual drivers to charge when it was cheapest, which coincided with a low demand period and a greater proportion of renewable energy in the grid mix.

Nine out of ten drivers told the researchers that charging actually suited their daily routine, with 81 percent agreeing with the statement “I prefer to plug in the car than go to a fuel station”. The running cost-savings were appreciated by users, with one participant telling researchers the thing she’d miss most was: “the money I will have to start paying for fuel again!”

Most charged at home, with 82 percent using their wall-mounted charging box 90 percent of the time. The lack of a comprehensive public charging infrastructure in the UK was noted, with four out of five participants (82 percent) saying they thought that it was “essential” that a network of charging points was established. However, almost three quarters (72 percent) said they were able to use their car perfectly adequately right now as they had access to private charging.

Asked about their driving experience, the trial participants were full of praise. Every single one enjoyed the quietness, with one user quoted as saying: “I like the silence – it’s very futuristic and it causes a reaction when people notice you pull away without making a sound.” And they all agreed with the statement: “electric vehicles are fun to drive.” The reason was partly down to the “fast pick-up and quick acceleration” of the 204hp MINI, again a statement that 100 percent agreed with. One even went so far to say it was “absolutely the best car I have ever driven”.

Driving efficiently to extend the range was seen as part of the enjoyment rather than a chore. Understanding that use of the regenerative braking could increase the range by approximately 15 percent, three quarters of the users (74 percent) agreed with the statement that it was “a game for me to use the regenerative braking in a way that enables me to reach my destination without draining the battery.”

Asked by the Oxford Brookes University researchers for suggestions to deal with the potential danger from the low noise at low speeds, over half (56 percent) said that instead of an artificial noise, the driver should pay more attention. However just over a quarter (28 per cent) said they’d like to have a warning noise below 12.5mph.

Almost all participants (96 per cent) said they’d consider buying an electric car as a result of taking part, and half (51 percent) revealed they would pay a third more for an EV. A third (30 percent) said they’d consider taking the plunge within a year, while 55 percent said they’d hold fire for two or more years.

The trial found that one week was all that was needed for customers to adapt to the characteristics and peculiarities of driving an EV, such as charging, range, regenerative braking and low noise. However those company car drivers invited to use the MINI E as a pool car on a less frequent basis needed increased training and support during the initial period of vehicle use in order to consolidate their learning.

Fleet use was a big part of the trial with organisations in the UK and in Europe reporting positive feedback from both individual drivers and also fleet managers monitoring the MINI E’s use as a pool car. Those users who swapped out of their regular car reported that the MINI E was fine for 70 percent of journeys made during the working day, while the pool car success rate was even better with between 80-90 percent of regular trips achievable.

The speed of charging was an important consideration for fleet users, while managers also flagged up the need for a clear procedure for the efficient charging of pool vehicles. Companies that participated included Scottish and Southern Energy, Oxfordshire County Council, and Oxford City Council.

The MINI E trial was one of eight UK projects supported by the £25m Ultra Low Carbon Vehicle Demonstrator Programme, funded by the Technology Strategy Board and Department for Transport. These are aimed at bringing forward the introduction of viable electric passenger vehicles to the UK.

Suzanne Gray, General Manager of BMW i said: “The feedback from the trial has been invaluable in helping our understanding of how people really respond to electric cars and other factors necessary to support electric car drivers. With this information we will be in a strong position to provide a well-rounded product and service proposition to customers of the BMW i3 and to work with other players in the electric vehicle market to make it a successful experience for a new generation of users.”

Kulveer Ranger, Mayor of London’s environment director, said: ‘Electric driving technology is coming on leaps and bounds, but people naturally still have questions and concerns. Research such as this by BMW Group into real life experiences is invaluable as it debunks some common myths and underscores why electric vehicles are perfect for urban driving. The trial has also demonstrated the importance attached to supporting infrastructure, which is why the Mayor of London has launched Source London to provide a network of charge points that will help to create optimal conditions for electric vehicle use in the UK’s capital.’

The MINI E Trial in numbers:

  • 40 MINI Es
    12 Months
    138 Drivers (32 women 106 men)
    258,105 Miles
    33,345 Journeys
    80,282 kWh Electricity
    Highest mileage by an individual driver over six months – 7954 miles
    Average mileage per vehicle over six months, including fleet pool cars – 3226
    Average cost to charge over six months – £60, less than 2p per mile

Another MINI “SOHO” edition hits the UK

NEW MINI SOHO SPECIAL EDITION IS OUT ON THE TOWN

This summer MINI Hatch and MINI Convertible models are available in a special, limited edition called MINI Soho. Earlier this year the company announced that all MINI Special Editions will be named after London boroughs, districts, streets and landmarks.

The Soho name has been introduced to MINI Hatch and Convertible models for a limited time following the success of the popular MINI Soho Clubman edition last year. The MINI Soho edition will be available in both Cooper and Cooper D models from July until March 2012. Thanks to the MINI Cooper D Hatch’s frugal credentials it is exempt from London Congestion charging with CO2 of just 99g/km and a whopping 74.3mpg fuel consumption (on combined cycle).

[Editor's note: Yep that's better mileage than the earlier smart ForTwo CDI, for those who may be wondering.]

MINI Soho editions have exclusive ‘White Silver’ metallic paint which is not available on any other current MINI Hatch or Convertible model, and to compliment the striking paintwork the Soho is finished with 17″ Black Star Bullet alloy wheels, Bi-Xenon headlights with black interior reflectors and white indicators.

Inside the cabin the Soho has a sporty feel with Anthracite headlining, a 3-Spoke sport leather steering wheel and ‘Piano Black’ interior surfaces.

Ready for pricing? Here they are:

Model, OTR Price
MINI Cooper Soho Hatch, £16,765
MINI Cooper D Soho Hatch, £18,045
MINI Cooper Soho Convertible, £19,060
MINI Cooper D Soho Convertible, £20,135

I wonder if we’ll see these over here across the pond.. hmmm! Neato that MINI keeps doing special edition models and people are snapping them up just like the good ol’ days!