MINI Canada announces incentive program supporting two Canadian motorsport series.

MINI Canada announced today that it will support MINI motorsports competitors across the country through all-new contingency programs. Canadian racers racing a MINI in the Canadian Touring Car Championship (CTCC), including the all-new B-Spec class, and MINI entrants in the 2012 Targa Newfoundland will have the opportunity to win cash prizes.
“MINI’s motorsport heritage is impressive and has been part of the brand’s DNA since the 60’s – with wins in big events such as the Rally Monte Carlo, Targa Newfoundland and most recently the Dakar Rally, as well as track racing in MINI CHALLENGE events in Europe and the CTCC. We want to recognize and foster the passion and success for MINI motorsport in Canada and continue building that legacy,” said Adam Shaver, Director of MINI Canada. “To show our support, we have launched a significant contingency program in Canada for 2012.”

For the Canadian Touring Car Championship, MINI Canada will pay contingency awards for 1st, 2nd and 3rd in each points-paying race in the Championship. Additionally, MINI Canada will reward championship-winning drivers in the Touringand B-Spec classes during the 2012 CTCC season.

The contingency payout structure will reward first, second- and third-place finishers in each race in the Touring class, as follows:

Payout
1st Place $ 1,000
2nd Place $ 750
3rd Place $ 500

Touring Class Championship Bonus: $ 5,000

In the all-new B-Spec class, the contingency payout structure will reward first, second- and third-place finishers in each raceas follows:

Payout
1st Place $ 500
2nd Place $ 300
3rd Place $ 150

B-spec Driver Championship Bonus: $ 3,000

“MINIs are one of the mostpopular cars with CTCC fans and they are always very competitive,” states John Bondar, President of Canadian Touring Car Championship. “I am proud to welcome MINI Canada as a contingency partner of CTCC and look forward to seeing more MINIs on the podium in 2012.”

In addition, MINI Canada is pleased to include Targa Newfoundland in this program, recognizing its 10 year history in Targa competition and the many MINIs participating in this exciting and exacting rally:

Payout
1st Place in Open Class $ 3,000
1st Place in Modern Class $ 3,000
1st Place in Grand Touring Class $ 3,000

MINI Competitors in these series can access detailed information on the MINI Contingency Award Program by contacting: MINIMotorsport@MINI.ca.

BMW Group in Canada
BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 44 BMW automobile retail centres, 20 BMW motorcycle retailers, and 29 MINI retailers represents the BMW Group across the country.

New MINI Roadster Reveals Itself in Hollywood ‘Peepshow’


Woodcliff Lake, NJ – April 2, 2012… Enhancing its reputation as a fun-loving, cheeky, and often mischievous brand, MINI is revealing its new Roadster model in a racy, alluring way at a prime Los Angeles location.

Just a block away from the Kodak and Chinese Theatres, MINI promises ‘Live and Exotic Topless Thrills 24/7’ at the MINI Roadster Peepshow Spectacular. MINI has taken over a corner store on Hollywood Blvd and masked all the windows for a 25-day long series of fleeting, revealing shows where passers-by are encouraged to take a “peep”.

Each show will be triggered whenever a passing spectator presses one of the ‘peep’ buttons on the display, rolling back a window blind and unveiling the MINI Roadster as it rotates slowly on a turntable, complete with a disco ball above, music and smoke. Adding authentic atmosphere to the MINI Roadster Peepshow Spectacular, colored neon lighting has been placed throughout the Peepshow to illuminate the Roadster even more.

Passers-by in this pedestrian-friendly area will be lured to the Roadster Peepshow by storefront signage with racy messages such as: “Bada Bing, Bada Boom”, “Open 24 Hours” and the simple, tempting command to “Peep Here.”

“The new MINI Roadster is a devilishly fast, uncompromising two-seater soft-top with the soul of a sports car and the heart of a MINI,” comments Jim McDowell, Vice President MINI USA. “Our Peepshow reveal in this prime Los Angeles location sets the scene perfectly for our latest model which delivers more fun than one person can handle with its exhilarating ride and unlimited headroom.”

The MINI Roadster Peepshow Spectacular is surrounded by hot nightlife spots including MyHouse, Teddy’s, Tropicana Bar, Mood LA, East Lounge, Supper Club, Roxbury and Rolling Stone LA. For a free ‘peep’ at the new MINI Roadster, fans in the Los Angeles area should visit 7046 Hollywood Blvd @ N Sycamore Ave before April 22.

MINI USA Offering Facebook Visitors an Ice-Cool Prize at Extreme Sport Event

  • MINI USA’s Facebook Sweepstakes opens for Red Bull Crashed Ice World Championship – runs from December 22, 2011 – January 3, 2012

  • Winner receives two VIP tickets to next month’s series-opening extreme sport event
  • Prize includes plane tickets, accommodation, and access to Red Bull After Party

MINI USA’s Facebook page has launched a competition with a prize so cool it will literally take the winner’s breath away.

The MINI USA/Red Bull Crashed Ice World Championship Sweepstakes will give the lucky winner and his or her companion two VIP tickets to the opening event of the 2012 Championship in Saint Paul, Minnesota, on January 14. Entries can be submitted at www.facebook.com/MINIUSA.

This will be the first USA-based event in the world series for Ice Cross Downhill – a sport in which some of the world’s toughest ice-hockey players, downhill skiers, and speed skaters race on a steep downhill course. Jostling shoulder-to-shoulder at speeds of up to 45 mph, they have to negotiate chicanes, jumps, rollers and hairpin bends.

The chance to witness this icy sporting spectacle will include two round-trip plane tickets, hotel accommodation, meal costs, and VIP access to the Red Bull Energy Station and Red Bull After Party. But thrill-seekers who hope to enter will have to get their skates on as the sweepstakes closes at 4.00 PM EST on January 3.

The winner will be selected at random, with no purchase necessary. Entrants must be aged 18 or over; full competition rules can be found at www.facebook.com/MINIUSA.

MINI is the official partner of the Red Bull Crashed Ice World Championship 2012 and will present the Rookie Award at each of the series’ four events. After appearing at Cathedral of Saint Paul in Saint Paul, MN, on January 12-14, competitors move on to Valkenburg, Netherlands (February 2-4); Aare, Sweden (February 16-18); and Quebec City, Canada (March 15-17).

For more information on Red Bull Crashed Ice, please visit www.redbullcrashedice.com.

[Source: MINI, Woodcliff Lake, NJ – December 22, 2011]

RSR Motorsports Welcomes Returning Drivers For 2012 Season

RSR Motorsports will have a lot of familiar faces next year as five drivers return to the team for another season of GRAND-AM Continental Tire Sports Car Challenge competition.

Ron Farmer and Jason Hart had a successful first season in the Street Tuner class during 2011. They earned four top-ten finishes, with a best of sixth at Virginia International Raceway. The duo will once again co-drive the No. 196 U.S. LED MINI Cooper S.

Farmer was encouraged by the recent test at Daytona International Raceway, where he and Hart finished seventh last year. “The test was only my second time at Daytona, and I think we can do well there,” says Farmer. “We’re down on horsepower compared to other cars, but we qualified well last year. If we can get that prefect run again—that draft—we can hope for the best again.”

Hart adds, “Our outlook is really bright. Ron and I learned a lot of valuable lessons in our rookie season, and some of those unenjoyable lessons will make for an enjoyable 2012. We made some developments on the shock package, and it was really a positive change for the test at Daytona.”

Hart has stayed busy this off-season, including a class win in his rookie outing at the Baja 1000. “Winning the Baja 1000 was incredible. It’s such an historic race and something I’ve paid attention to since I was a kid. To compete in the biggest off-road race in the world is amazing, to win it is over the top,” Hart says.

Chris Puskar, Mark Congleton and Dicky Riegel are returning to RSR Motorsports to drive the No. 195 MINI Cooper S.

Puskar earned second place in an RSR MINI at New Jersey last year. It was only his second of three races in the series, but he will race every event in 2012. “I’ll be returning as a rookie in the series. I’m very excited about it,” Puskar says. “I was really impressed with Dicky when we drove together at Mid-Ohio last year. He was really competitive. I also saw the lap times that Mark was running; he’s really quick and I was impressed with his abilities, as well.”

Riegel, who earned his own second place at Lime Rock last year, thinks the 2012 driver line-up and the strength of the RSR MINIs is a winning combination. He says, “I’m really looking forward to returning to RSR for my fourth season with the team. It’s been pretty incredible to watch the team develop over the past several years. They have turned into a truly competitive team and a leader in the series. I have to believe that with the strength of the drivers we have this year, we’ll be seeing the RSR cars on the podium a lot more often.”

Congleton, who will be co-driving with Puskar for half of the season, says, “I’m very excited about running with Chris. In the short time he was with RSR last year, he demonstrated an ability to get the car to the front of the pack quickly. My first goal is to get at least one podium and hopefully a win. I want to be instrumental in assisting Chris with getting rookie of the year.”

The drivers returning to RSR Motorsports will have their first chance at a 2012 podium finish during the GRAND-AM 200 at Daytona International Speedway on Friday, January 27.