Tag Archives: slopestyle

Let it snow! MINI supports the Burton European Open for the second year. MINI presents its Creative Use of Space Award to the most creative snowboarders and shape crews.

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From 25 February to 3 March 2012 the best snowboarders on the planet will meet up for the 13th time at the Burton European Open (BEO) in the Swiss resort of Laax. MINI has been a partner of the snowboard event, part of the Burton Global Open Series (BGOS), since the 2010/2011 season – something experienced pro rider and MINI fan Marko Grilc (28) from Slovenia is particularly happy about: “Creativity and the freedom to express yourself is what snowboarding is all about – and it’s the same for MINI. That’s why the two go so well together.” The four-times junior champion and winner of the Air & Style 2009 competition in Innsbruck can’t wait for the action to get underway in Laax: “This will be a home competition for me and the European snowboarding scene,” he adds.

Creative Use of Space Award with prize money of 65,000 US dollars.

For the second year running the riders will get the chance to take home MINI’s Creative Use of Space Award. MINI presents the award to the male and female riders who nail the most innovative and progressive tricks in the halfpipe and slopestyle competitions at BGOS Open events (Canadian Open, Burton European Open & US Open). And under a new scoring system, creative performances also boost the riders’ points totals in the BGOS standings. Each Creative Use of Space Award is endowed with 5,000 US dollars and the winners are earning additional 25 extra points to add to their totals. For finalists, this can mean moving up a place or more in the BGOS standings.

Creative Use of Space Award also presented to shape crews for the first time.

This year, the shape crews sculpting the slopestyle courses at each of the four event venues also enjoy recognition of their work. MINI pitches in to help the crews design an obstacle bearing the brand’s signature – and this is integrated into the slopestyle course as a set feature. A jury made up of snowboarding veterans, professionals and media experts will vote on the most creative course execution at the end of the BGOS season. So, as well as playing an active role in how the competitions unfold, the shape crews now also have the chance to earn 5,000 US dollars in prize money.

The MINI Creative Use of Space Award 2012 got off to a flying start at the Burton Canadian Open, which took place from 30 January to 5 February in Calgary. Next up are the Burton European Open in Laax and the Burton US Open (5 – 11 March) in Stratton. The BGOS female and male overall winners for 2011/2012 will each be presented with a MINI Countryman. MINI also supplies BGOS with the MINI Countryman for its competitor and VIP shuttle service.

Click on the following links to see the Creative Use of Space Award winners in action at the Canadian Open.

Halfpipe:

Slopestyle:

And, of course, photos! We love photos, whether its from BMW or MINI or YOU! So let us know if you got some to share and we’ll post them here just like these are, bam!

[Source: BMW Group AG, Munich/Laax, 20-Feb-2012]

MINI supports Burton Global Open Series (BGOS) snow boarding

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Source BMW Press Release, Munich.

For the second time in succession, carmaker MINI is supporting renowned snowboard manufacturer Burton in organising the Burton Global Open Series (BGOS). This international snowboard competition series takes place annually and draws tens of thousands of spectators and top snowboarders from around the world.

Creative Use of Space takes flight.

With its Creative Use of Space award, MINI launched a prize last season that draws on the MINI philosophy of utilising space intelligently. The prize money goes to the male and female rider who demonstrate the most inventive and progressive tricks in the halfpipe or slopestyle competitions. For all the Creative Use of Space awards the prize money will be $85,000 in cash. The overall winners of the 2011/2012 BGOS season will also be presented with a brand-new MINI Countryman. This crossover model comes with luggage space of 1,170 litres – ample room to accommodate a snowboarder’s full kit.

This season MINI is presenting the following BGOS events:

Burton New Zealand Open     8 – 13 August 2011

Burton European Open           January 2012

Burton Canadian Open           February 2012

Burton US Open                     March 2012

In addition, MINI will be the presenting partner of the Burton Super Demo Tour, the Burton AM Series and the new Burton Rail Days event taking place in Tokyo on November 19, 2011.