Join Rob, Norm, Jerry and Chris as we look back at AMVIV 2012, talk about upcoming Mini events and share a cocktail and swear word or two.
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Not one to leave any details behind, BMW just scurried up and reposted our report with some of the backstory behind the contest, winner, filming, and people behind the scenes (we like that behind the scenes stuff!), who were none other than our MINI motoring pals over in Sausalito, MINI’s ad agency BSSP.
BSSP (www.bssp.com) is a full-service marketing communications agency, providing services in advertising, online marketing, web development, data analytics, integrated communications planning, brand identity, design and strategic brand consulting. (Makes the head spin, doesn’t it?)
In 2010, BSSP was named by Adweek as “Best Small Agency of the Decade.” BSSP is one of the largest independent agencies on the West Coast, being known for their highly creative marketing stuff .. Ok let’s stop right there with the press release drivel, a few more fun facts then we promise to stay on topic..
We joined BSSP on a MINI run back in September 2006, when it all began with MINI USA, also attended by sponsors Sracer, MC2 Magazine, and several area MINI clubs. You can see the footage in StarLord Mini Podcast episode four (wow, that really DOES go back in time, doesn’t it?) here. You can also get a few other mentions of BSSP and Miniology here as well join them on Facebook, Twitter, and such.
So, the back story..
On December 23, MINI USA and Miniology.com brought you The Best Test Drive Ever. Period. This began back in October (Motor-Tober), when MINI USA launched a contest for fans to submit their fantasy test drive, promising the winner that it’ll be made a reality.
Over 14,000 entries came pouring in and were evaluated on creativity, originality, and the best use of a brand new MINI John Cooper Works Coupe. MINI even partnered with Larry Smith, founder of the 6-word memoir project to help judge the entries. From all of the entries received, MINI USA selected one winner: Mathew Foster, from Portland, Oregon.
Matthew’s fantasy test drive submission was selected as the MINI contest winner, and a film of Foster’s test drive premiered online on MINI USA’s Facebook Page, YouTube Channel, Miniology.com, and in cinemas nationwide starting Friday, December 23. This is all part of a national media buy reaching more than 20 million viewers. MINI’s ad agency, Butler, Shine, Stern and Partners (BSSP) out of Sausalito, CA took the 6 words from Foster’s fantasy test drive submission: Stewardess, Salt Flats, Sushi, Paratroopers, Falconer, and made it into a wicked video (they kind only they could produce!)
“It is safe to say that MINI has officially delivered on the promise of ‘THE BEST TEST DRIVE EVER. PERIOD.’ and provided a once in a lifetime experience. While there was only one winner, MINI USA wanted to ensure that everyone could share in the experience, thus Facebook, Twitter and YouTube were cornerstones of the promotion,” stated Tom Salkowsky, Manager, MINI Marketing.
The cinema buy will reach millions of movie-goers during the key movie week between Christmas and New Years. Additional details are as follows:
2,707 total theaters
23,268 total screens running PG 13 and R-rated films
Timing: 12/23/11 – 1/1/12
Talk about making someone an instant celebrity as well 
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC which has been present in the United States since 1975. There’s 110 MINI passenger car dealers, and BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey (as if you didn’t already know all that).
MINI USA’s Facebook Sweepstakes opens for Red Bull Crashed Ice World Championship – runs from December 22, 2011 – January 3, 2012
MINI USA’s Facebook page has launched a competition with a prize so cool it will literally take the winner’s breath away.
The MINI USA/Red Bull Crashed Ice World Championship Sweepstakes will give the lucky winner and his or her companion two VIP tickets to the opening event of the 2012 Championship in Saint Paul, Minnesota, on January 14. Entries can be submitted at www.facebook.com/MINIUSA.
This will be the first USA-based event in the world series for Ice Cross Downhill – a sport in which some of the world’s toughest ice-hockey players, downhill skiers, and speed skaters race on a steep downhill course. Jostling shoulder-to-shoulder at speeds of up to 45 mph, they have to negotiate chicanes, jumps, rollers and hairpin bends.
The chance to witness this icy sporting spectacle will include two round-trip plane tickets, hotel accommodation, meal costs, and VIP access to the Red Bull Energy Station and Red Bull After Party. But thrill-seekers who hope to enter will have to get their skates on as the sweepstakes closes at 4.00 PM EST on January 3.
The winner will be selected at random, with no purchase necessary. Entrants must be aged 18 or over; full competition rules can be found at www.facebook.com/MINIUSA.
MINI is the official partner of the Red Bull Crashed Ice World Championship 2012 and will present the Rookie Award at each of the series’ four events. After appearing at Cathedral of Saint Paul in Saint Paul, MN, on January 12-14, competitors move on to Valkenburg, Netherlands (February 2-4); Aare, Sweden (February 16-18); and Quebec City, Canada (March 15-17).
For more information on Red Bull Crashed Ice, please visit www.redbullcrashedice.com.
[Source: MINI, Woodcliff Lake, NJ – December 22, 2011]
After an amazing year in 2011, MINI is again the official partner of the Red Bull Crashed Ice World Championship 2012, and invites fans to join us Jan. 12-14 as the events kick off in Saint Paul, Minnesota to see for themselves who will be crowned the world’s strongest, fastest ice cross downhill racer in the U.S.
On a man-made ice track made for head-to-head battle, the 100 toughest, fastest ice cross downhill racers from around the world will go head-to-head, racing up to 40 miles an hour down steep ice canals dotted with jumps, rollers, obstacles, banked corners and hairpin bends – until the first two cross the finish line and advance to the next round. This bracketed madness will continue until the final chapter when the four remaining competitors race to the bottom to crown the champ. All of this takes place against the backdrop of the strikingly iconic Cathedral of Saint Paul with thousands of spectators bearing witness.
MINI USA will host a contest on its Facebook page, and one winner will receive a trip for themselves and a guest to see the Red Bull Crashed Ice World Championship action in Saint Paul, including two VIP Access Only Passes to the event, hotel and roundtrip airfare (within the U.S.). Please go to www.facebook.com/MINIUSA for more details.
MINI will partner with Red Bull to host fans throughout the World Championship series, and admission is free to all spectators. In Saint Paul, MINI will have some of its newest vehicles on display, the MINI Countryman ALL4 for snow lovers, and the MINI Roadster for those who are looking forward to top-down driving season.
“We all have an itch to hit and go fast, and Red Bull Crashed Ice feeds that desire like nothing else,” said 2011 champion Arttu Pihlainen of Finland. “Each race attracts hundreds of thousands of spectators packed into a breathtakingly cold and action packed scenario, and I can’t wait for the first U.S. stop this year.”
The U.S. will host seven qualifiers through December with the best moving on to take on the icy gauntlet in Saint Paul in January. From the competitors in Saint Paul, a Team USA squad will be selected to travel to three additional global stops. The athletes come from a variety of disciplines – hockey, downhill skiing, speed skating, boardercross, and others – with grit, skate skills and toughness as mandatory barometers of success.
The Red Bull Crashed Ice World Championship 2012 calendar is as follows:
Saint Paul, MN (USA) January 12-14
Valkenburg (NED) February 2-4
Aare (SWE) February 16-18
Quebec City (CAN) March 15-17
Points are up for grabs at each of the four stops of the Red Bull Crashed Ice World Championship: The winner collects 1,000 points and competitors all the way down to 100th (0.5 point) can collect valuable points. Whoever finishes the season with the most points after the four races is crowned champion.
At the Red Bull Crashed Ice World Championship, MINI will also be demonstrating its innate commitment to supporting outstanding new talent. In 2012, the company will again present the Rookie Award at each of the four World Championship events. The award is reserved for the best newcomer of the year and will reward the top-placed of all athletes venturing onto the ice cross downhill track for the first time in the new season.
For more information on Red Bull Crashed Ice, the qualifiers and global stops, please visit www.redbullcrashedice.com
[Source: MINI, Woodcliff Lake, NJ – December 9, 2011]
NAPA VALLEY, Calif. (November 1, 2011) – The National Auto Sport Association (NASA) 25 Hours of Thunderhill has received another quality entry from RSR Motorsports with two of its BMW Mini Coopers. The Minis will compete in the ES class at Thunderhill Raceway Park in Willows, California, December 3-4.
Randall Smalley’s RSR Motosports, with support from Cruise America, US LED, Thor Motor Coach, Casetech, and Carbotech Brake Pads will run their Minis for the first time at the NASA 25 Hours of Thunderhill. The team, from Orlando, FL, will have Ron Farmer, Jason Hart, B.J. Farmer, Mark Congleton, Dicky Riegel, and Owen Trinkler driving.
?
“I have raced in the Rolex 24 Hours at Daytona, but this is the first time for me at the 25 Hour race and the Thunderhill circuit,” Trinkler, RSR driver said. “Jason Hart is the only one on the team that has raced in this event in the past. I have heard good things about the event so we are looking forward to running in the 25 hour this year. We will run in the ES class, we want to use this as a warm-up for the upcoming Grand-Am season so we can make pit stops and fuel the car like we would for those races. I’m for sure that we will not have the raw speed in that class, but if we can keep making laps we might be around at the end of 25 hours.”
“RSR Motorsports has had great success with their Mini Coopers,” Jerry Kunzman, NASA Executive Director, said. “They won the PTC Class at our NASA National Championships presented by Toyo Tires at Mid-Ohio Sports Car Course in September. They came back to Mid-Ohio two weeks later and were battling for the ST championship in the Grand-Am Series. They field great cars and will definitely be a factor when the sun comes up on Sunday morning.”
“NASA has also arranged for live timing and scoring to stream live, which can be found at the NASA 25 Hours of Thunderhill web page once the action starts on December 3.”
The NASA 25 Hours of Thunderhill will see a field of nearly 70 cars racing in six classes (ES, ESR, E0, E1, E2, E3) going twice around the clock plus an hour over the three-mile, 15-turn track located 90-minutes north of Sacramento. For entry and rules information, visit http://www.nasa25hour.com/.
For additional information, please contact NASA Media Director, Kyle Chura at kyle@kcapr.com or (248) 821-0468. More detail on NASA and the Thunderhill 25 Hour can be found at www.nasaproracing.com or www.nasa25hour.com.
[Source: BMW Group, Sept 09 2011, Munich]
Canadian design duo DSQUARED2 and MINI have joined forces in the battle against HIV/AIDS. With their “Red Mudder Foulard by MINI & DSQUARED2” they are presenting a flamboyant neck scarf in a strictly limited edition. This high-quality collectors’ item will be available in the MINI Online Shop at www.mini.com/shop ( www.dsquared2.com) from 16 September with a price tag of 50 euros, with part of the proceeds going to AIDS LIFE.
This non-profit organization is the driving force behind the Life Ball, Europe’s biggest AIDS charity event, and supports projects that combat the immunodeficiency disease. The collaboration with MINI is a longstanding one: since 2001 more than half a million euros has been raised for this organization by specially styled Life Ball MINI models.
The motif on this fashionable accessory is based on the sketch of the MINI ‘Red Mudder’, which the creative twins Dean and Dan Caten designed for this year’s Life Ball – Europe’s leading AIDS charity event. The rugged off-roader, featuring a maple leaf on both doors and the DSQUARED2 logo on the front windscreen and tires, bears the unmistakable signature of the design duo. The license plate displays the birth year of the brothers, who have immortalized themselves with characteristic irony in the two raccoons hanging onto the roof rails. The scarf comes in an elegant black box embellished with the DSQUARED2 and MINI logo.
“Our scarf is the new season’s must-have for all fashion lovers who not only want to look good but are also active and committed types,” say Dean and Dan.
The “Red Mudder Foulard by MINI & DSQUARED2” celebrated its official premiere on the occasion of Vogue Fashion’s Night Out in Milan on 8 September. The first examples of the limited-edition scarf changed hands during the exclusive cocktail party in the DSQUARED2 store.
DSQUARED2 and MINI.
Dean and Dan have long been dedicated fans of the MINI brand. Last year, freely based on the slogan “Time to pack my… MINI Countryman”, they kitted out the MINI crossover model with what they regarded as the essential travel accoutrements for a perfect weekend: for the 2011 Life Ball the two designers stamped their own look on a MINI Cooper S. The MINI ‘Red Mudder’ is a robust vehicle that is suitably equipped for any adventure that may come its way.
The social commitment of the BMW Group.
Worldwide measures to combat HIV/AIDS are one of the main elements of the corporate and social policy pursued by the BMW Group. The company’s involvement in South Africa is particularly wide-ranging, covering a comprehensive workplace program for employees and their families, plus a number of different projects in the local communities and further afield. The car-maker is also committed to fighting this pandemic in other affected countries, such as Thailand or India. Membership of the Global Business Coalition on HIV/AIDS (GBC) underlines its long-term commitment at its various locations.
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Rob, Norm and Jerry cover the Mini happenings for May 2011.
Featured music:
“San Francisco Is My Disco”, by Laura LaRue
www.lauralarue.com
Sponsored by:
O2 MotorSports, Redding, Ca.
www.o2motorsports.com
MC2 Magazine
www.mc2magazine.com
