BMW reports 22% drop in January, while MINI sales boost 20%

BMW Group sales down 22 Percent as expected for the month. MINI brand Sales Up 20 Percent for January. US full year forecast confirmed.

Woodcliff Lake, NJ – February 4, 2008… The BMW Group in the U.S. (BMW and MINI combined) today reported January vehicle sales of 16,935, down 22.4 percent as expected from the 21,811 vehicles sold in the same month of 2007. Sales were impacted by lower than normal inventory levels due to a very strong retail performance in December and high demand for all-wheel drive models.

The BMW Group expects that BMW Group retail sales in the U.S. will be slightly ahead of 2007 at the end of this year.

BMW Brand Sales
BMW brand sales were down 26.7 percent, to 14,475 vehicles compared to 19,761 vehicles sold during January 2007.

BMW Automobile Sales
Monthly sales of BMW brand automobiles decreased 28.8 percent in January, to 11,053 versus 15,528 in 2007.

BMW Sports Activity Vehicles
Sales of BMW Sports Activity Vehicles were down 19.2 percent for the month, to 3,422 vehicles compared to the 4,233 reported last January.

MINI Brand Sales
MINI USA reported a 20 percent increase in January sales, to 2,460 cars compared to 2,050 cars sold in the same period a year ago.

Table: Sales BMW of North America, LLC, January 2008

Jan
2008
Jan
2007
%
YTD
2008
YTD 2007
%
BMW brand

14,475
19,761
-26.7

14,475
19,761
-26.7

BMW passenger cars

11,053
15,528
– 28.8
11,053
15,528
– 28.8

BMW light trucks
(SAVs)
3,422
4,233
-19.2
3,422
4,233
-19.2

MINI brand
2,460
2,050
20.0

2,460
2,050
20.0

TOTAL Group
16,935
21,811
-22.4
16,935
21,811
-22.4

BMW Certified Pre-Owned
CPO sales were up 33.8 percent, to 7,313 over the 5,464 reported in the same month a year ago.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all Z4 models and X5 Sports Activity Vehicles and the upcoming X6 Sport Activity Coupe. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 82 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.