MINI AT THE 2008 PARIS MOTOR SHOW

[ Press kit courtesy BMW Group North America. Please note this text includes European vehicle specifications. Of course this is the Paris show so most people figured that out by default, but, you know, just in case you aren’t paying attention or something like that 😉 ]

The Current MINI Range at the 2008 Paris Motor Show.
(Short Version)

The MINI brand is making a more appealing and diverse appearance than
ever before at the 2008 Paris Motor Show. Presenting the new MINI and the
MINI Clubman, the brand has already set new standards this year for driving pleasure and individual style combined with outstanding efficiency and supreme quality. And now, with a particularly sporting addition to the model range, MINI is once again highlighting its exceptional position as a manufacturer of extremely agile small premium cars at the Paris Motor Show.

Just a few weeks after the successful market launch, the MINI John Cooper Works and the MINI John Cooper Works Clubman are both making their debut at the 2008 Mondial de l’Automobile. Both of these new top-fl ight athletes are powered by a 155 kW/211 hp four-cylinder complete with a twin-scroll turbocharger and direct gasoline injection derived directly from the power unit featured in the new racing version for the MINI CHALLENGE.

Know-how carried over straight from motorsport is also to be admired in
the special brake system, the extra-light rims, the new exhaust and the
modifi ed six-speed manual gearbox of both the MINI John Cooper Works
and the MINI John Cooper Works Clubman.

The MINI John Cooper Works and the MINI John Cooper Works Clubman
carry over the passion for motorsport into everyday motoring. Both models
offer truly outstanding performance on premium level combined with all
the qualities which make the MINI and John Cooper Works brands so unique.
The MINI John Cooper Works accelerates to 100 km/h in a mere 6.5 seconds,
the MINI John Cooper Works Clubman offering an almost as dynamic 6.8 seconds for the sprint to 100 km/h. Top speed of both models, in turn, is 238 km/h or 148 mph.

MINI and John Cooper Works:
a symbiosis full of tradition and the thrill of motoring.

Like the MINI John Cooper Works Clubman, the MINI John Cooper Works is
built at the MINI Plant in Oxford. Both models are sold by MINI dealers around the world.

Introducing these two new top athletes, the John Cooper Works brand is
being appropriately re-positioned: Apart from the performance components
developed especially for the MINI, the two new models now for the first
time proudly bear the new logo clearly expressing the full integration of
John Cooper Works under the roof of the MINI brand as a whole.

The close connection between MINI and John Cooper Works goes back
several decades in an old tradition in motorsport, reflected by the common
values driving pleasure, premium quality, and individual style. The MINI John Cooper Works presented at the 2008 Paris Motor Show comes complete with various accessories from John Cooper Works, enabling the visitor to truly enjoy the harmonious interplay of the new MINI models and the John Cooper Works performance components.

The MINI family: more attractive and versatile than ever before.

With the additions to the model range and the full integration of the John Cooper Works brand, the MINI model range is becoming more versatile and appealing than ever before. The individual body variants, the wide range
of engines and the unique opportunities to customise each model pave
the way to that very personal MINI feeling.

Like the new MINI John Cooper Works and the new MINI John Cooper
Works Clubman, all other MINI models are built to the customer’s order. Four petrol and one diesel engine for the MINI, as well as three petrol and
one diesel power unit for the MINI Clubman, plus the unusually wide range
of paintwork options, interior colours, materials and trim variants as well as
special equipment and accessories make each and every MINI a truly unique,
one-off car in its own right.

Apart from the individual style of each model and the outstanding agility so
typical of all model variants, a wide range of genuine virtues helps to give
the MINI its unique character and ongoing success: Modern power units and
numerous features built around the engines as such, such as Brake Energy
Regeneration, the Auto Start Stop function, and the gearshift point indicator
make the MINI a particularly effi cient representative of the small car segment.

The new MINI Cooper D offers truly outstanding qualities in this respect,
accelerating to 100 km/h in 9.9 seconds and covering 100 kilometres
in the EU test cycle on just 3.9 litres of diesel fuel, equal to 72.4 mpg imp.

[Editor’s note: A “D” version is being tested for North America at this time, and we may see one in 2010.. It’s been in the UK since the new models came out, but they don’t meet USA’s strict standards for emissions, erm, but that’s another story isn’t it?]

Such a positive balance of driving pleasure and fuel economy is indeed quite
unique in this class, as is the emission rating of the MINI Cooper D, emissions of 104 grams CO2 per kilometre setting the standard particularly in relation to the output of this muscular four-cylinder diesel of no less than 80 kW/110 hp.

A further strength of the MINI and MINI Clubman is their quality of finish and premium reliability combined with exemplary safety borne out, interalia, by a five-star rating in the Euro NCAP crash test for the MINI Cooper as well as
an exceptionally high standard of lasting value.

The ongoing popularity of the MINI and the new, even larger range of engines once again helped MINI set up a new sales record in 2007, with more than 220,000 cars sold for the first time within just one year.

The MINI Clubman now also makes a significant contribution to this story
of success with a share in overall MINI sales in 2008 amounting so far to
approximately 30 per cent.
The 2008 Mondial de l’Automobile offers the visitor an ideal opportunity
to really experience and get to know the new facets of the MINI world. The
most important motor show of the year is being held at the Porte de Versailles Fairgrounds in the Capital of France from 4–19 October 2008.

More than 500 international exhibitors are presenting their latest models and technical achievements on the occasion and some 1.5 million visitors from all over the world are expected at the 2008 Mondial de l’Automobile.

(yeh, that was the SHORT version. If you want the LONG version click this link –> here <– for the full 31 page, 307kb PDF writeup.)